All posts by James Brown

About James Brown
James Brown

A keen linguist, fluent in French and German, James has been working at Comtec Translations since 2012. As an account manager, he supports his ever-growing portfolio of UK-based and international clients by overseeing their daily translation requirements. With experience in managing a wide range of projects, James enjoys sharing his experiences and learnings to assist businesses in overcoming the language barrier.

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Translating marketing slogans

Translating marketing slogans in 4 steps

The translation of marketing slogans is a specialist skill. Copywriters can spend hours agonising over the perfect headline for your brand, so the last thing you need is that being lost in translation.

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Video translation: what you need to know

Leading brands are successfully using videos as part of their international marketing strategies. Not only in product or service advertising, but also in content marketing.

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How are agencies coping during the pandemic?

With Covid-19 very much still present in our lives, at Comtec we’ve spent a lot of time recently reflecting on the good, the bad and the thankfully not too ugly from the past 10 months.

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Process makes perfect: how to deliver quality translations for your clients

Life in an agency is fast paced. Whether it’s the creative, elearning or even the translation industry, we share the same goal – delivering high-quality work for our clients.

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Six ways to build trusted relationships with global suppliers

Watch any rom-com and you’ll hear that trust is the number one foundation in a relationship. But, we’re in the business of translations, not romance.

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6 steps for marketing translations that drive brand engagement

When HSBC launched the campaign ‘Assume Nothing’ into new markets, they made a huge oversight. Their tagline, which they had been using for over 5 years, mistranslated to ‘Do Nothing’ in many territories.

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multilingual marketing content

8 sure-fire ways to achieve your marketing translation goals

We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:

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7 practical ways to work in harmony with your local markets

A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.

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effective marketing translations for product launches

Our top tips for establishing an effective translation process to support your product launch in EVERY language

Planning and coordinating your product launches is a challenge in any circumstances. Adding the need to spread the word across multiple territories into the mix just ramps up the pressure! When your time and budget are tight, it’s more important than ever to have a robust, affordable and effective marketing translation process in place that

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