All posts by James Brown
Why is it so essential to incorporate culture into the translation process?
In this blog, we’ll be exploring the essential role cultural awareness plays when creating and translating content.Read more
‘I Love You’ – A Multilingual Valentine’s Card!
Happy Valentine’s Day! Did this morning’s post bring cards, chocolates, flowers and gifts aplenty from your significant other…or secret admirer? Yes, it’s Valentine’s Day, originally a saint’s day but now more closely associated with romance and love.Read more
How to strike the perfect balance of style and accuracy in technical marketing translations
How do we strike the perfect balance of style and accuracy when translating technical marketing content? Our latest blog walks readers through our tips and tricks to producing accurate translated content with a creative twist.Read more
What is a website translation connector and do you need one?
Tired of manually managing translations but not sure whether a website translation connector is right for you? Our blog walks you through the details: from what this technology does, to whether you can benefit.Read more
Case Study: Why thinking locally is the key to success globally
What does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.Read more
Case Study: How the in-country review process works for translations
What is the market review process, how does it work and how do you do it? Rather than us telling you, we spoke to our client Ben Bonner at McCann Central to hear his experience and top tips.Read more
Language differences between German and Swiss German
The difference between German and Swiss German is huge. In fact, a lot of Germans have difficulty understanding it. Finding a translator with local knowledge is therefore critical. Swiss German is really a collection of German dialects used by around 4.5 million people in Switzerland, as well as in some alpine communities in Italy.Read more