
Machine translation in the field of marketing
With the rising demand for more interactive, personalised content, delivered at scale, marketers are turning to machine translation to help them get there.
Read moreWith the rising demand for more interactive, personalised content, delivered at scale, marketers are turning to machine translation to help them get there.
Read moreIn this blog, we’ll be exploring the essential role cultural awareness plays when creating and translating content.
Read moreFor anyone looking to expand into new markets, preparing content for translation is a key step to success. This blog will walk you through everything you need to consider before pressing send.
Read moreHappy Valentine’s Day! Did this morning’s post bring cards, chocolates, flowers and gifts aplenty from your significant other…or secret admirer? Yes, it’s Valentine’s Day, originally a saint’s day but now more closely associated with romance and love.
Read moreHow do we strike the perfect balance of style and accuracy when translating technical marketing content? Our latest blog walks readers through our tips and tricks to producing accurate translated content with a creative twist.
Read moreTired of manually managing translations but not sure whether a website translation connector is right for you? Our blog walks you through the details: from what this technology does, to whether you can benefit.
Read moreWhat does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.
Read moreWhat is the market review process, how does it work and how do you do it? Rather than us telling you, we spoke to our client Ben Bonner at McCann Central to hear his experience and top tips.
Read moreThe difference between German and Swiss German is huge. In fact, a lot of Germans have difficulty understanding it. Finding a translator with local knowledge is therefore critical. Swiss German is really a collection of German dialects used by around 4.5 million people in Switzerland, as well as in some alpine communities in Italy.
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