All posts by James Brown

The translation of marketing slogans is a specialist skill. Copywriters can spend hours agonising over the perfect headline for your brand, so the last thing you need is that being lost in translation.

Leading brands are successfully using videos as part of their international marketing strategies. Not only in product or service advertising, but also in content marketing.

With Covid-19 very much still present in our lives, at Comtec we’ve spent a lot of time recently reflecting on the good, the bad and the thankfully not too ugly from the past 10 months.

Life in an agency is fast paced. Whether it’s the creative, elearning or even the translation industry, we share the same goal – delivering high-quality work for our clients.

Watch any rom-com and you’ll hear that trust is the number one foundation in a relationship. But, we’re in the business of translations, not romance.

When HSBC launched the campaign ‘Assume Nothing’ into new markets, they made a huge oversight. Their tagline, which they had been using for over 5 years, mistranslated to ‘Do Nothing’ in many territories.

We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:

A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.

Planning and coordinating your product launches is a challenge in any circumstances. Adding the need to spread the word across multiple territories into the mix just ramps up the pressure! When your time and budget are tight, it’s more important than ever to have a robust, affordable and effective marketing translation process in place that