How are agencies coping during the pandemic?
With Covid-19 very much still present in our lives, at Comtec we’ve spent a lot of time recently reflecting on the good, the bad and the thankfully not too ugly from the past 10 months.
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Process makes perfect: how to deliver quality translations for your clients
Life in an agency is fast paced. Whether it’s the creative, elearning or even the translation industry, we share the same goal – delivering high-quality work for our clients.
Read more »Six ways to build trusted relationships with global suppliers
Watch any rom-com and you’ll hear that trust is the number one foundation in a relationship. But, we’re in the business of translations, not romance.
Read more »6 steps to drive engagement for your brand through quality marketing translations
When HSBC launched the campaign ‘Assume Nothing’ into new markets, they made a huge oversight. Their tagline, which they had been using for over 5 years, mistranslated to ‘Do Nothing’ in many territories.
Read more »8 sure-fire ways to achieve your marketing translation goals
We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:
Read more »7 practical ways to work in harmony with your local markets
A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.
Read more »Our top tips for establishing an effective translation process to support your product launch in EVERY language
Planning and coordinating your product launches is a challenge in any circumstances. Adding the need to spread the word across multiple territories into the mix just ramps up the pressure! When your time and budget are tight, it’s more important than ever to have a robust, affordable and effective marketing translation process in place that
Read more »Our tried and tested tips to make sure your marketing translations deliver real value for money and hit the mark in every language
Never has it been more vital for each and every marketing message to earn its place. At a time when entire marketing strategies have been disrupted overnight, businesses need to adopt a new, agile and more cost-effective approach to global marketing – or risk floundering in their competitors’ wake! But, in a world filled with
Read more »Our top tips for finding the right provider for your technical translation needs
If you’re responsible for managing technical translations in your company this article can help. Here we outline the processes needed to deliver accurate, consistent and affordable translations.
Read more »Five reasons to join the video revolution
From being a luxury only corporates could afford, video has established itself as a compelling and cost-effective way for businesses of all sizes to boost their global engagement.
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