Sophie is an expert linguist who is passionate about the importance of languages in international business. Her keen understanding of the challenges of managing language in doing business overseas has been gleaned from experience, both as an international brand consultant and working with exporters across the UK as Director of Comtec Translations.
Read more about Sophie in our Meet the Team section.
Contact Sophie: showe@comtectranslations.com
Find Sophie on LinkedIn: https://www.linkedin.com/in/sophiehowecomtectranslations/
A look at how an understanding of the nuances of global culture can help foster more inclusive environments, and ultimately drive success.
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Here’s how to say Merry Christmas in the top 10 languages for businesses this year! If you want to personalise your communications wishing your contacts a Merry Christmas, here’s how to do it.
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Localising your internal comms is about much more than accurate translation – it’s about balancing global messaging with local nuances. Find out how here.
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If you’re not sure what the difference is between translation and transcreation, or transcreation and copywriting, this post explains all.
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When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.
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Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?
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Understanding different regional cultures offers critical insight for marketing managers. Culture is generally accepted by marketing researchers as one of the most important influences on buying behaviour.
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We’re excited to share that for the past three years Comtec has been working with Aston Business School to support PhD researcher Ankita Tibrewal, on a unique piece of research sponsored by the Association of Translation Companies (ATC).
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The world is more open than ever – although it may not feel like it right now. Digital advancements and a shift in the way we work means that expanding overseas and working with dispersed teams feels like a greater possibility.
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