All posts by Sophie Howe

About Sophie Howe
Sophie Howe

Sophie is an expert linguist who is passionate about the importance of languages in international business. Her keen understanding of the challenges of managing language in doing business overseas has been gleaned from experience, both as an international brand consultant and working with exporters across the UK as Director of Comtec Translations.

Read more about Sophie in our Meet the Team section.
Contact Sophie: showe@comtectranslations.com
Find Sophie on LinkedIn: https://www.linkedin.com/in/sophiehowecomtectranslations/

Cultural awareness

From increased productivity to better working relationships: why you should invest in cultural awareness

A look at how an understanding of the nuances of global culture can help foster more inclusive environments, and ultimately drive success.

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We wish you a Merry Christmas in 10 different languages!

Here’s how to say Merry Christmas in the top 10 languages for businesses this year! If you want to personalise your communications wishing your contacts a Merry Christmas, here’s how to do it.

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engaging internal communications

4 ways to create engaging and relevant multilingual regional internal comms

Localising your internal comms is about much more than accurate translation – it’s about balancing global messaging with local nuances. Find out how here.

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what is trancreation

What is the difference between translation, transcreation and copywriting?

If you’re not sure what the difference is between translation and transcreation, or transcreation and copywriting, this post explains all.

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how to market to other cultures

Blunders vs brilliance: how to market to other cultures

When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.

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Creating emotion-driven marketing campaigns across cultures

Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?

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Culture classifications for marketing

Global marketing + cultural classifications = success

Understanding different regional cultures offers critical insight for marketing managers. Culture is generally accepted by marketing researchers as one of the most important influences on buying behaviour.

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language and international business

It’s official: businesses that embrace language skills are fluent in growth

We’re excited to share that for the past three years Comtec has been working with Aston Business School to support PhD researcher Ankita Tibrewal, on a unique piece of research sponsored by the Association of Translation Companies (ATC).

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internal comms translations

How to create internal comms that connect a global workforce

The world is more open than ever – although it may not feel like it right now. Digital advancements and a shift in the way we work means that expanding overseas and working with dispersed teams feels like a greater possibility.

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