Leading brands are successfully using videos as part of their international marketing strategies. Not only in product or service advertising, but also in content marketing.

UGC is a great way to boost customer engagement, hear genuine feedback and create a buzz around your business. Research by Offerpop found that websites which featured user content saw a 20% increase in return visitors.

They say the best-laid plans often go awry – a sentiment very true for the past 12 months. For marketing professionals the pandemic meant doing away with annual strategies, cancelling events and rethinking messaging and creative material.

When it comes to collaborating, there are often two schools of thought: two heads are better than one or too many cooks spoil the broth. Finding the balance between centralising your Internal Comms translations and keeping local-market teams in the loop, can be tricky.

How do you navigate international marketing during a pandemic when every country – even some individual regions within those countries – has been impacted differently?

We’ll start this blog with a word of caution: English is not a universal language. Whilst believing that won’t stop you ordering a croissant in Paris, it could be very damaging for a global workplace.

How many times do you think you uttered the words, “you’re on mute” last year? The pandemic shifted how and where we work overnight and organisations had to quickly adapt. For L&D teams this meant two huge shifts:

Great partnerships have the power to transform those involved and the world around them. Wilbur and Orville Wright gave us wings to fly and Ben and Jerry expanded our waistlines.

With Covid-19 very much still present in our lives, at Comtec we’ve spent a lot of time recently reflecting on the good, the bad and the thankfully not too ugly from the past 10 months.