Translating marketing slogans

Translating marketing slogans in 4 steps

The translation of marketing slogans is a specialist skill. Copywriters can spend hours agonising over the perfect headline for your brand, so the last thing you need is that being lost in translation.

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Video translation: what you need to know

Leading brands are successfully using videos as part of their international marketing strategies. Not only in product or service advertising, but also in content marketing.

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Translating user-generated content

UGC is a great way to boost customer engagement, hear genuine feedback and create a buzz around your business. Research by Offerpop found that websites which featured user content saw a 20% increase in return visitors.

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Changing channels: how COVID has impacted international marketing

They say the best-laid plans often go awry – a sentiment very true for the past 12 months. For marketing professionals the pandemic meant doing away with annual strategies, cancelling events and rethinking messaging and creative material.

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Engaging local review teams in translating Internal Communications

When it comes to collaborating, there are often two schools of thought: two heads are better than one or too many cooks spoil the broth. Finding the balance between centralising your Internal Comms translations and keeping local-market teams in the loop, can be tricky.

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How has Covid-19 reshaped international marketing?

How do you navigate international marketing during a pandemic when every country – even some individual regions within those countries – has been impacted differently?

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internal communications

How to create translation-ready Internal Communications

We’ll start this blog with a word of caution: English is not a universal language. Whilst believing that won’t stop you ordering a croissant in Paris, it could be very damaging for a global workplace.

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4 ways the pandemic has sparked an L&D revolution

How many times do you think you uttered the words, “you’re on mute” last year? The pandemic shifted how and where we work overnight and organisations had to quickly adapt. For L&D teams this meant two huge shifts:

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3 ways to create a partnership that drives growth

Great partnerships have the power to transform those involved and the world around them. Wilbur and Orville Wright gave us wings to fly and Ben and Jerry expanded our waistlines.

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