With the rising demand for more interactive, personalised content, delivered at scale, marketers are turning to machine translation to help them get there.
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How do we strike the perfect balance of style and accuracy when translating technical marketing content? Our latest blog walks readers through our tips and tricks to producing accurate translated content with a creative twist.
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Tired of manually managing translations but not sure whether a website translation connector is right for you? Our blog walks you through the details: from what this technology does, to whether you can benefit.
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How well do you understand the culture of your global teammates? Do you know your French etiquette from your Swedish? The typical Spanish communication style from the typical Chinese? This blog is all around cultural awareness training for a more inclusive, educated workplace.
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What does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.
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Get your calendars at the ready. If you’re part of an international organisation or working with colleagues, clients or suppliers around the globe, these public holidays are worth taking note of.
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Here’s how to say Merry Christmas in the top 10 languages for businesses this year! If you want to personalise your communications wishing your contacts a Merry Christmas, here’s how to do it.
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Christmas looks different around the world. We asked our linguists to share what Christmas traditions look like in their home country. From Christmas day Karp to luxury hotel stays and porridge eating gnomes, it really is the most wonderful time of the year.
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What is the market review process, how does it work and how do you do it? Rather than us telling you, we spoke to our client Ben Bonner at McCann Central to hear his experience and top tips.
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From St. Nicolas to Bodhi Day, we’re sharing the world’s festive celebrations from across cultures and languages. If you’re preparing internal comms for international teams or sharing multicultural marketing this festive season, this might provide some food for thought.
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