How well do you understand the culture of your global teammates? Do you know your French etiquette from your Swedish? The typical Spanish communication style from the typical Chinese? This blog is all around cultural awareness training for a more inclusive, educated workplace.
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The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.
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Understanding different regional cultures offers critical insight for marketing managers. Culture is generally accepted by marketing researchers as one of the most important influences on buying behaviour.
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We’re excited to share that for the past three years Comtec has been working with Aston Business School to support PhD researcher Ankita Tibrewal, on a unique piece of research sponsored by the Association of Translation Companies (ATC).
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The world is more open than ever – although it may not feel like it right now. Digital advancements and a shift in the way we work means that expanding overseas and working with dispersed teams feels like a greater possibility.
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2020 was the year of staying home. When offices closed and the government told us to stay inside, organisations and their employees had to adapt. With some people furloughed and others trying to work from home – amidst domestic distractions – L&D teams were called to action.
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The translation of marketing slogans is a specialist skill. Copywriters can spend hours agonising over the perfect headline for your brand, so the last thing you need is that being lost in translation.
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Leading brands are successfully using videos as part of their international marketing strategies. Not only in product or service advertising, but also in content marketing.
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UGC is a great way to boost customer engagement, hear genuine feedback and create a buzz around your business. Research by Offerpop found that websites which featured user content saw a 20% increase in return visitors.
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They say the best-laid plans often go awry – a sentiment very true for the past 12 months. For marketing professionals the pandemic meant doing away with annual strategies, cancelling events and rethinking messaging and creative material.
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