Category Archive: “Business”

Are you considering new overseas markets and thinking about translations? Here are our top tips for handling translations for your sales and marketing material.

According to a 2012 report by The Common Sense Advisory, in order to reach 80% of the global online audience a website must be translated into a minimum of twelve languages. But that doesn’t mean that every business should translate their website in all these languages! However, it does give an understanding of where the opportunities lie for businesses looking to target a global audience.
Communication in other languages can feel like a daunting task. However, with a carefully thought out plan in place, translation and localisation of both web and print material provides the necessary tools to effectively expand into new markets and support rapid growth.

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Government must protect language experts at UKTI warns Association of Translation Companies (ATC)

British export performance must improve as latest report from OECD reports continuing deterioration. The government has ordered an overhaul of how it supports British businesses to export, with the risk that UK Trade and Investment could be fragmented into different departments, according to a report in the Financial Times. With the possibility that further details

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Preparing for Business Meetings in Germany

We’re delighted to welcome Karin Schimmelschulze, Managing Director of German Advantage, as a regular guest blogger. In this article, Karin reveals how to successfully navigate important business meetings with German clients. Imagine yourself in Germany: a board room, a CEO and a few MDs. What is the industry/ sector / market behind these people? How

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Keep ‘em at arm’s length… body language, phone and email communication in Germany

We’re delighted to welcome Karin Schimmelschulze, Managing Director of German Advantage, as a regular guest blogger. In this article, Karin reveals the key to successful communication when doing business with German clients. A room full of business people, all dressed accordingly in suit and tie for the gentlemen and mostly skirts or dresses of the

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Culture Coaching for Germany – The Fawlty Towers Factor

We’re delighted to welcome Karin Schimmelschulze, Managing Director of German Advantage, as a regular guest blogger. In this article, Karin discusses culture coaching for exporters targeting overseas markets. Most of us would know the famous and hilarious scene in Fawlty Towers where the inimitable and incredibly long-legged John Cleese does his famous walk and goes

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