Why localisation is the key to engaging and training younger employees

training, employees, e-learning translation, localisation

As younger generations are moving into the job market, companies are increasingly tailoring everything from recruitment and employee engagement strategies to learning & development and training opportunities to align them with younger employees’ needs.

Often some of the differences in training requirements can be attributed to the digital revolution. Younger generations have grown up with social media, smartphones, video streaming and other digital technology. They are said to be more interested in ‘experiences’ than material objects and salaries, and they like individualised or social learning. But what are the benefits of incorporating trending technologies into your training methods?

Engaging training attracts top talent

As multinational organisations know, offering engaging training packages are an effective way to attract top talent. E-learning, bite-sized learning, app-face learning and mobile learning tools are all popular with younger employees, as these technologies are second nature to this generation. Training also meets some of the desire for ‘experiences’, as a company offering a great training package that can help an employee accelerate their career can often have an advantage over a competitor who does not.

Investing in training methods like e-learning enables your business to evolve their training processes from traditional methods to more interactive content. Graduates and young people are often eager to learn, it’s great to start them off enthusiastically by using top quality training!

Some traditional training methods are time intensive and require employees to absorb large amounts of information, this can mean that they may not compatible with our busy working lifestyles today. To make training materials even more effective, companies can tap into the knowledge of the younger generations and the technologies they want to engage with: then apply this knowledge across the whole workforce. By offering engaging interactive content, it has been proven to improve learning outcomes.

Localising training materials for a multinational workforce

Of course, when developing training materials for Millennials and younger generations, multinational organisations must consider their multinational employees.

Even if your international team speak English, it has been proven that content translated into employee’s native language is often more effective. Improvements can be seen in the engagement with training programmes, retention of knowledge, and subsequent performance when content is translated and localised for each demographic.

Localisation can also be a game changer. When content is localised to take into account cultural preferences as well as language requirements, training material becomes even more effective and engaging.

Just as younger employees may be attracted to companies that actively engage with them using modern technologies and communication styles; international talent around the world will often be attracted to companies that go the extra mile to localise their communications and training materials.

Another key benefit of localising training materials is that it helps to unite international teams. This ensures consistency of training across different locations and provides employees with a shared experience. In turn it makes it easier for multinational employees to work together, both from a practical and cultural point of view.

In recent years we have seen some exciting innovations in training content. It’s become more engaging, more personalised and more interactive. Here at Comtec we’re also making it more localised, helping training companies and Learning & Development departments deliver engaging and effective training to global employees.

If you would like to find out more about e-learning and training translation and localisation, download our free guide here.

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