This past week I attended UKTI’s Going Global, Europe’s leading exhibition for businesses looking to expand internationally, export their products and services or set up overseas operations.
Held at ExCeL London on the 13th – 14th May and run in conjunction with the Business Show 2015, Business Startup and Sales Innovation Expo 2016, the event welcomed businessmen and woman from all over the UK looking to receive top tips and essential advice on exporting from the experts.
With informative seminars focussing on international business advice and accessing specific markets overseas, interactive and comprehensive masterclasses in sales and marketing and an abundance of exhibitors promoting their services, the event definitely provided something for everyone. Whether you’re a seasoned exporter or looking to ‘go global’ for the first time, or even if you’re just trying to build your knowledge of international business like me, the event is truly a must.
My experience of Going Global
As my role at Comtec is equally split between account management and business development, I’m always looking for ways to further improve the quality of our already excellent customer service and also bring in new clients. Going the extra mile for your clients and providing a fully rounded service is key to winning and retaining business, and I set off to Going Global aiming to gather advice and tips on exporting successfully – something important to any client looking for translation services!
I can easily say that amount of knowledge I came away with at the end of the day far than exceeded my expectations! So, what did I find most useful?
Two of the seminars I attended, ‘How will Global Trade Change in the Modern Digital World?’ by the Institute of Export (IOE)’s Lesley Batchelor OBE and ‘9 Ways To Increase Your Brand Awareness in China’ by Kelvin Chan, were two particular highlights for me. Both covered key challenges that many exporters are currently facing, and the solutions shared by these experts will certainly allow me to help my clients tackle these issues head-on when the time comes. There were also lots of seminars discussing exporting to the Middle East and other emerging markets – if your clients export to these countries definitely check our these seminars at December’s event!
The masterclasses were also an excellent opportunity to gain new perspectives on international marketing and sales strategies. The 13 pages of notes I came away with says it all about how useful these classes were! So whether you’re a current exporter or a first-timer, I highly recommend this event for any UK based company! Make sure you book your free tickets to the next UKTI Going Global event in December. Keep an eye on their website for more details.
Introducing the Exporter Hub
I’d also like to take this opportunity to tell you about our brand new Comtec Exporter Hub, a global gateway for UK exporters. Providing hints, tips, advice and news, this is the place to be for any UK business looking to export for the very first time or further expand their international activities and break into new markets. To celebrate, we’ll be exploring business culture and etiquette in key markets with a series of guest blogs written by our professional linguists and in-market business colleagues. We’ll be covering Germany, the Middle East, Japan, China and many more – stay tuned!
If you’d like insights into any particular country or region, particularly in respect to translating business communications in an appropriate and culturally sensitive way, please get in touch on firstname.lastname@example.org or call us on + 44 (0) 1926 335 681.