The Worldwide E-commerce Boom – Spotlight on the Brazilian market


Tap into the 5th largest smartphone market in the world and reap rewards with a Brazilian Portuguese website

Following on from our successful Economic Powerhouses series, we’re now looking at how current digital trends are sparking a worldwide ecommerce boom. The popularity of buying on-line is at an all-time high, and businesses must now adapt and develop new methods to maximise the opportunities. As a global channel bursting with potential, when it comes to targeting customers overseas through your website, language shouldn’t be a barrier.

We’ll reveal the latest internet trends in the Brazilian market and discover why translating your website into Brazilian Portuguese could increase your chance of winning new business fourfold.

Key digital trends in the Brazilian market

  • Dramatic increase in amount of people who have access to the internet.
  • 88 million (40%) of the country’s total population were online by mid-2012
  • 48% of total population expected to be online by 2016
  • The 5th largest smartphone market in the world

Internet access more mobile than ever thanks to Smartphones

Smartphones are spreading like wildfire in Brazil. 21 million handsets are predicted to be sold before the year is out, positioning Brazil as the 5th largest smartphone market worldwide. With new ways to get online, many and more Brazilians are hitting the online stores to find the latest must-haves!

Facebook continues to dominate Brazil’s social media scene

65 million users accessed the ever-popular Facebook in 2012, making Brazil the second largest user market outside of the US. The country also ranks among the top 5 active markets for fellow social media heavyweights Twitter and YouTube, providing UK businesses looking to promote their products with a massive online audience.

With e-commerce on the up, get in on the action now.

Nearly £6.5 billion a year alone is spent online, with home appliances, electronics and beauty products among some of the most popular purchases.

Why are the Brazilians 4 x more likely to buy from your website?

Effective communication online is paramount and research shows that internet users are 4x more likely to purchase from a website in their own language (Forrester Research). Targeting the booming Brazilian market with a fully localised website may be just the spark your global expansion needs.

Translation is more than just words

Website translation involves not only adapting your existing website to suit a new language, but also taking local cultures and values into consideration to ensure that your messages are conveyed appropriately. You’ll also need to consider translating and localising your keywords for search engine optimisation (SEO) purposes, and determining the most effective terms for your target market requires a degree of cultural research.

Quite a task indeed, but Comtec is here to support you every step of the way. Check out our top tips to see how we can make the website localisation process go smoother!

If you have any further questions on how to approach translating your website for new markets, or would like a free translation quote, please contact a member of our team on + 44 (0) 1926 335 681 or email

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