The Worldwide E-commerce Boom – Spotlight on the Chinese market


Tap into the second largest e-commerce market worldwide and cash in with a Chinese website

Following on from our successful Economic Powerhouses series, we’re now looking at how current digital trends are sparking a worldwide ecommerce boom. The popularity of buying on-line is at an all-time high, and businesses must now adapt and develop new methods to maximise the opportunities. As a global channel bursting with potential, when it comes to targeting customers overseas through your website, language shouldn’t be a barrier.

We’ll reveal the latest internet trends in the Chinese market and discover why translating your website into Chinese could increase your chance of winning new business fourfold.

Key digital trends in the Chinese market

  • Online population has increased 833% in 11 years
  • It’s the second largest e-commerce market in the world
  • Over 500 million Internet users and 44% shop online
  • Internet users are set to grow in numbers to 800 million by 2015

Web access is rapidly becoming more and more mobile

75% of the Chinese internet community accesses the web via a smartphone. China recently overtook the US as the largest smartphone market with 415 million people now owning one of these much-desired gadgets. Apple, Nokia and Samsung dominate this ever-growing market, with Samsung recording sales of 12.5 million smartphones in Q1 2013.

Marketing in Asia – rethink Google, Twitter and Facebook

Many Western marketing strategies need to be adapted for marketing in the East. Global giant, Google is not as popular as Baidu and social networking heavyweights Facebook and Twitter are not accessible in the region. Instead, home-grown alternatives dominate the market. Social Networking site, Sina Weiba has 503 million registered users and should be considered to access this enormous online audience.

Get a slice of the $296 billion worth of sales

China is fast becoming the centre of the E-Commerce universe and is predicted to overtake the US in the online shopping stakes in 2013. With an average of around 11 million online transactions per day there’s never been a better time to look into e-commerce opportunities in China than right now.

Why are the Chinese 4 x more likely to buy from your website?

Effective communication online is paramount and research shows that internet users are 4x more likely to purchase from a website in their own language (Forrester Research). Targeting the booming Chinese market with a fully localised website may be just the spark your global expansion plans need.

Translation is more than just words

Website translation involves not only adapting your existing website to suit a new language, but also taking local cultures and values into consideration to ensure that your messages are conveyed appropriately. You’ll also need to consider translating and localising your keywords for search engine optimisation (SEO) purposes, and determining the most effective terms for your target market requires a degree of cultural research.

Quite a task indeed, but Comtec is here to support you every step of the way. Also be sure to check out our top tips to see how we can make your website localisation process go even smoother!

If you have any further questions on how to approach translating your website for new markets, or would like a free translation quote, please contact a member of our team on + 44 (0) 1926 335 681 or email

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