The Worldwide E-commerce Boom – Spotlight on the Japanese market


Tap into the world’s fourth largest e-commerce market and behold the benefits of a Japanese website

Following on from our successful Economic Powerhouses series, we’re now looking at how current digital trends are sparking a worldwide ecommerce boom. The popularity of buying on-line is at an all-time high, and businesses must now adapt and develop new methods to maximise the opportunities. As a global channel bursting with potential, when it comes to targeting customers overseas through your website, language shouldn’t be a barrier.

We’ll reveal the latest internet trends in the Japanese market and discover why translating your website into Japanese could increase your chance of winning new business fourfold.

Key digital trends in the Japanese market

  • Fourth greatest number of internet users in the world – 79.5% of the population
  • Fastest high-speed internet connections in the world
  • Home to ‘Line’, the world’s fastest growing social network
  • Yahoo! Japan boasts a 51.4% share of the search engine market

Mobile internet access on the up thanks to Smartphones

Smartphones are selling like hotcakes in Japan – 35.4% of people currently own one, compared to just 19.5% in 2013. A veritable must-have for younger generations, 72.5% of people in their twenties use a smartphone to get online and unsurprisingly, the most coveted device is Apple’s iPhone.

Yahoo for Yahoo! Japan

Yahoo! Japan possesses a greater share of the market than global juggernaut Google, at 51.4% compared to 36%. Reasons for this include greater social and professional networking capacities, easier usability and greater accuracy of Map functions compared to Google.

Link up with ‘Line’ to boost your online exposure

Facebook’s popularity spread like wildfire in Japan between 2010 and 2012, yet home-grown mobile application Line, the world’s fastest growing social network, now dominates the market. With around 40 million users and counting, you need to be seen advertising on these networks to gain exposure.

Tap into the world’s fourth largest e-commerce market

Japan currently ranks as the fourth largest e-commerce market worldwide, counting 73.3 million people online shoppers in 2012. With e-commerce sales set to rise to over $175 million in 5 years’ time, it’s certainly time to start thinking about opportunities for your business in Japan.

Why are the Japanese 4 x more likely to buy from your website?

Effective communication online is paramount and research shows that internet users are 4x more likely to purchase from a website in their own language (Forrester Research). Targeting the booming Japanese market with a fully localised website may be just the spark your global expansion plans need.

Translation is more than just words

Website translation involves not only adapting your existing website to suit a new language, but also taking local cultures and values into consideration to ensure that your messages are conveyed appropriately. You’ll also need to consider translating and localising your keywords for search engine optimisation (SEO) purposes, and determining the most effective terms for your target market requires a degree of cultural research.

Quite a task indeed, but Comtec is here to support you every step of the way. Also be sure check out our top tips to see how we can make the website localisation process go even smoother!

If you have any further questions on how to approach translating your website for new markets, or would like a free translation quote, please contact a member of our team on + 44 (0) 1926 335 681 or email info@comtectranslations.com.

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