The Worldwide E-commerce Boom – Spotlight on the Vietnamese market


Tap into an ever-growing online community and embrace e-commerce excellence with a Vietnamese website

Following on from our successful Economic Powerhouses series, we’re now looking at how current digital trends are sparking a worldwide ecommerce boom. The popularity of buying on-line is at an all-time high, and businesses must now adapt and develop new methods to maximise the opportunities. As a global channel bursting with potential, when it comes to targeting customers overseas through your website, language shouldn’t be a barrier.

We’ll reveal the latest internet trends in the Vietnamese market and discover why translating your website into Vietnamese could increase your chance of winning new business fourfold.

Key digital trends in the Vietnamese market

  • 31.1 million internet users
  • 18th largest amount of internet users worldwide
  • 73% of Vietnam’s Internet users are under the age of 35
  • Facebook counts 8.5 million Vietnamese users

Changing trends on the social networking scene must be considered

Google remains the most popular search engine among the Vietnamese, yet could soon face stiff competition from Wada, the first ever search engine to be developed in Vietnamese. Social networking is highly popular – 86% of internet users regularly visit social networking sites, 19% of whom access them every day. With a growth rate of a staggering 200% from 2011-2012, Facebook has now eclipsed original major player Zing with more than 8.5 million users and has claimed the number one stop.

Cash in on $700 million worth of online sales

Despite recent significant economic overhaul in Vietnam, e-commerce remains impressively strong. Analysts predict e-commerce sales will rise to over $1.3 billion by 2015. With many potential opportunities for UK investors in the wake of recent economic upheaval, there’s no time like the present to boost your online presence.

Why are the Vietnamese 4 x more likely to buy from your website?

Effective communication online is paramount and research shows that internet users are 4x more likely to purchase from a website in their own language (Forrester Research). Targeting the booming Vietnamese market with a fully localised website may be just the spark your global expansion plans need.

Translation is more than just words

Website translation involves not only adapting your existing website to suit a new language, but also taking local cultures and values into consideration to ensure that your messages are conveyed appropriately. You’ll also need to consider translating and localising your keywords for search engine optimisation (SEO) purposes, and determining the most effective terms for your target market requires a degree of cultural research.

Quite a task indeed, but Comtec is here to support you every step of the way. Also be sure check out our top tips to see how we can make the website localisation process go even smoother!

If you have any further questions on how to approach translating your website for new markets, or would like a free translation quote, please contact a member of our team on + 44 (0) 1926 335 681 or email

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