Category Archive: “Creative and Marketing Translation Tips”

Our top tips for establishing an effective translation process to support your product launch in EVERY language

effective marketing translations for product launches

Planning and coordinating your product launches is a challenge in any circumstances. Adding the need to spread the word across multiple territories into the mix just ramps up the pressure! When your time and budget are tight, it’s more important than ever to have a robust, affordable and effective marketing translation process in place that

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Our tried and tested tips to make sure your marketing translations deliver real value for money and hit the mark in every language

Getting value for money in marketing translations

Never has it been more vital for each and every marketing message to earn its place. At a time when entire marketing strategies have been disrupted overnight, businesses need to adopt a new, agile and more cost-effective approach to global marketing – or risk floundering in their competitors’ wake! But, in a world filled with

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If you want to grow your brand in China, rip up your global marketing strategy!

chinese translation, marketing translation

A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and

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