Blog: Creative and Marketing Translation Tips

Machine translation in the field of marketing

Machine translation in the field of marketing

With the rising demand for more interactive, personalised content, delivered at scale, marketers are turning to machine translation to help them get there.

Read more
Preparing content for translation

How to prepare content for translation

For anyone looking to expand into new markets, preparing content for translation is a key step to success. This blog will walk you through everything you need to consider before pressing send.

Read more
technical marketing translations

How to strike the perfect balance of style and accuracy in technical marketing translations

How do we strike the perfect balance of style and accuracy when translating technical marketing content? Our latest blog walks readers through our tips and tricks to producing accurate translated content with a creative twist.

Read more

Case Study: Why thinking locally is the key to success globally

What does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.

Read more
local market reviews

Case Study: How the in-country review process works for translations

What is the market review process, how does it work and how do you do it? Rather than us telling you, we spoke to our client Ben Bonner at McCann Central to hear his experience and top tips.

Read more
what is trancreation

What is the difference between translation, transcreation and copywriting?

If you’re not sure what the difference is between translation and transcreation, or transcreation and copywriting, this post explains all.

Read more
how to market to other cultures

Blunders vs brilliance: how to market to other cultures

When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.

Read more

Creating emotion-driven marketing campaigns across cultures

Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?

Read more
glocal marketing strategies

How Glocal Marketing helped brands stay connected during the pandemic

The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.

Read more

Pin It on Pinterest