From being a luxury only corporates could afford, video has established itself as a compelling and cost-effective way for businesses of all sizes to boost their global engagement.
Here are five ways video can strengthen your relationships with prospects, customers and employees:
1. Making it easier for prospects to find you
A high Google ranking for a key search term is worth its weight in gold in today’s ultra-competitive online marketplace but did you know that including video on your website can help? Research from Insivia shows that your website is a staggering 53 times more likely to show on the all-important front page of Google if it includes video. Conversion XL estimates that video increases organic search traffic by 157%. If video isn’t part of your SEO strategy, are you missing out?
2. Giving prospects the information they need before purchasing…
Almost three-quarters of customers would rather learn about a product or service by way of video before making a purchase. With video on landing pages increasing conversion rates by up to 80%, it’s clear that video content can boost your online sales, but it’s less well recognised that video can also help increase offline sales. According to Hubspot, 50% of internet users look for videos related to a product or service before visiting a store.
Video is also an increasingly popular way of generating B2B sales. Research from Forbes shows that 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video. According to LinkedIn, videos on their platform achieve 50% view rates.
It’s no wonder, therefore, that videos are now a staple part of a content marketing strategy for many global businesses. Social media posts with video have 48% more views overall and attract over 8 billion views per day on Facebook alone.
With 62% of people claiming to be more interested in a product after seeing it in a Facebook story and 92% of mobile viewers sharing video content, video has an unrivalled capacity for shortening the sales cycle and extending your reach.
3. Providing ongoing support
Nobody enjoys reading an instruction manual or searching through online help pages so why not switch to using tutorial videos instead? Sharing your knowledge in video format can play a huge role in building your brand and helping it to become a trusted name. Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. As well as improving the customer experience, tutorials and how-to videos can help you eliminate unnecessary manual production costs and reduce the number of support enquiries you receive.
4. Bringing your service to life
Not every business has a product to sell. If you’re a service business, you can use video to introduce your team and demonstrate your company values in action. Testimonials are a powerful sales tool and there’s no better way of displaying them than via videos of satisfied customers. Why not have a look at some of the work we do for Sponge, one of our eLearning clients.
5. Building stronger teams
From making e-learning content more accessible for non-English speakers to allowing CEOs to deliver motivational speeches to thousands of employees in their native languages, video has the capacity to help you build a stronger, more united team. Here are some of the stats and facts about engaging with content in your own language.
Follow these three steps to ensure you join the 52% of marketers who believe that video offers the best ROI:
Identify the overseas audiences you wish to target and appropriate online media channels. If YouTube is banned in that country, find out which other platforms can be used. Ask your local market experts to help you flag up content which should be avoided, e.g. some colours, images and ideas may not be appropriate in all markets. If in doubt, ask your translation partner for advice.
Explore the options for translation. Are multilingual subtitles sufficient or would full voiceover recording be more suitable? You can find out more about the benefits of each approach here.
Consider if you have the time and skilled resources to manage the project in-house. Many clients prefer to outsource to an end-to-end service provider. Find out how we helped UKi in this video.
To find out more about how to translate your videos into different languages, please get in touch on 01926 335 681 or email firstname.lastname@example.org.