Blog: Creative and Marketing Translation Tips

6 steps for marketing translations that drive brand engagement

When HSBC launched the campaign ‘Assume Nothing’ into new markets, they made a huge oversight. Their tagline, which they had been using for over 5 years, mistranslated to ‘Do Nothing’ in many territories.

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multilingual marketing content

8 sure-fire ways to achieve your marketing translation goals

We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:

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7 practical ways to work in harmony with your local markets

A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.

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marketing translation

Your secret weapon for effective, easy-to-manage translations of your marketing content

Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?

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effective marketing translations for product launches

Our top tips for establishing an effective translation process to support your product launch in EVERY language

Planning and coordinating your product launches is a challenge in any circumstances. Adding the need to spread the word across multiple territories into the mix just ramps up the pressure! When your time and budget are tight, it’s more important than ever to have a robust, affordable and effective marketing translation process in place that

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Getting value for money in marketing translations

Our tried and tested tips to make sure your marketing translations deliver real value for money and hit the mark in every language

Never has it been more vital for each and every marketing message to earn its place. At a time when entire marketing strategies have been disrupted overnight, businesses need to adopt a new, agile and more cost-effective approach to global marketing – or risk floundering in their competitors’ wake! But, in a world filled with

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Five reasons to join the video revolution

From being a luxury only corporates could afford, video has established itself as a compelling and cost-effective way for businesses of all sizes to boost their global engagement.

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Translating LinkedIn profiles, company pages and posts

Translating LinkedIn posts and profiles is an effective way to engage in overseas markets. However, as a professional network, professional and accurate translations are essential. Here is our advice for handling these translations.

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website translation

7 steps to reduce the complexity of your website translation project

Don’t be daunted by the amount of content a website translation and localisation project involves! With James’ 7 tips your multilingual websites will soon be live, with minimum hassle.

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