Blog: News and Insight

The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.

We’re excited to share that for the past three years Comtec has been working with Aston Business School to support PhD researcher Ankita Tibrewal, on a unique piece of research sponsored by the Association of Translation Companies (ATC).

They say the best-laid plans often go awry – a sentiment very true for the past 12 months. For marketing professionals the pandemic meant doing away with annual strategies, cancelling events and rethinking messaging and creative material.

How do you navigate international marketing during a pandemic when every country – even some individual regions within those countries – has been impacted differently?

How many times do you think you uttered the words, “you’re on mute” last year? The pandemic shifted how and where we work overnight and organisations had to quickly adapt. For L&D teams this meant two huge shifts:

Great partnerships have the power to transform those involved and the world around them. Wilbur and Orville Wright gave us wings to fly and Ben and Jerry expanded our waistlines.

With Covid-19 very much still present in our lives, at Comtec we’ve spent a lot of time recently reflecting on the good, the bad and the thankfully not too ugly from the past 10 months.

Watch any rom-com and you’ll hear that trust is the number one foundation in a relationship. But, we’re in the business of translations, not romance.

Comtec and InSync Training announce their partnership that will help multinational organisations deliver improved global learning and training programmes.