UK manufacturers drive their own destiny

sophie

Language service provider, Comtec Translations, has recorded an encouraging 52% year-on-year increase in the work undertaken for a number of their key UK manufacturing clients.

The Midlands based translation company, which specialises in enabling organisations maximise their export potential, provides support for manufacturers across a wide variety of sectors including machinery, automotive and luxury goods.

But the one thing which unites them, according to Comtec Director Sophie Howe is their continued confidence and determination to drive their own future success, regardless of the political and economic climate.

Sophie explains: “It is very exciting to see such positive performance across the sector. Research shows that organisations which have made the conscious decision to invest in professional language services achieve a far higher export to turnover ratio.

“We are therefore delighted to see that the value of translation services in maximising export sales is being recognised by such a broad cross section of our manufacturing clients.”

One such client which is using translation services to further its success is global manufacturer of digital coding and printing technologies, Domino Printing Sciences Group.

Supplying its coding and marking solutions to 120 countries worldwide, the ability to develop product and marketing materials across a broad range of languages is key for this Cambridge headquartered global organisation.

Distribution marketing manager for Domino, Sheila Richardson explains: “Domino is a global operation whose success is driven by constantly innovating and providing new solutions for our customers.

“Indeed the recent launch of our new Ax-Series demonstrated exactly that commitment to revolutionising printer performance. An important part of the launch was working with a translation partner as committed to excellence as we are.

“We have been working with Comtec for four years and have been very pleased with their services. They have developed very close working relationships with our language leaders across the globe, delivering everything from brochures to videos, social media content, press materials and websites.

“They really do operate as an extension of our team and we look forward to working alongside them on many more successful launches moving forward.”

Partnership working has also been key for another of Comtec’s manufacturing clients, Tool Connection. Based in Southam, this automotive tool specialist operates five brands across multiple European markets and has drawn on the translation expertise of Comtec to support the expansion of its international export business.

Despite current uncertainty surrounding the impact of Brexit on future European trade deals, Tool Connection is determined to maintain its growth, citing its commitment to develop new products as the key to its continued success.

Marketing manager for Tool Connection, Wendy Braybrook explains: “We have a very aggressive marketing strategy with the launch of approximately 40 new products across our portfolio of brands every month.

“Comtec are instrumental in supporting those launches, not only translating very technical content into 10 different languages but also working as an extension of our in-house design team by laying out the artwork in each language.

“As we continue to expand the territories in which we operate, having recently added Poland, Russia, Romania and Hungary to our distribution network, the support of a quality and efficient translation company will only become more important.”

Comtec Translations has more than 30 years’ experience delivering translation services for clients across all sectors in more than 200 languages.

Comtec is one of the first translation companies in the UK to hold both the new ISO 9001:2015 quality certification and the ISO 17100:2015 translation standard. It is Cyber Essentials certified, giving clients peace of mind that fundamental defences against cyber-attacks are in place.

For further details on the services available please call 01926 335681 or visit https://www.comtectranslations.co.uk/.

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