Brand name analysis
The name of your product, brand or service is the first thing your customers see – so it’s crucial to get it right.
If you’re planning to launch overseas, you need to make sure that your brand and product names will be well received by international audiences. If you’re a new business or launching a new product overseas, the last thing you want is to confuse or even offend potential customers!
That’s where we come in. Our in-market linguists will carry out extensive research and analysis of your brand name to decipher any positive or negative linguistic, cultural and political associations.
They’ll also highlight any direct or similar terms used in the native language and provide an objective assessment on how easy it is to pronounce. If you’re considering several potential names, we’ll analyse them all for you – our experts work quickly, capable of analysing several per hour.
We will then produce a comprehensive report offering feedback and advice on each, helping to guide your business towards an effective and culturally appropriate brand name that you can be confident of using internationally.