Professional Transcreation & Copywriting Services
Have you heard of transcreation but aren’t really sure what it is?
Well, transcreation, or creative translation or international copy adaptation as you might have heard it be called, is the art of adapting advertising and marketing copy from one language to another while keeping the key message, tone and style intact.
And transcreation really is an art. It is a complex process and normally comes with several obstacles to overcome.
How would Cheeky Wipes, an eco-friendly baby wipe manufacturer, communicate internationally with its slogan “Making a bum job better”? Simply translating it would leave its international consumers wondering about such an odd slogan.
When preparing your slogans, straplines and advertising campaigns, consider Comtec’s team of international copywriters to ensure the most appropriate adaptation. As part of the service, we will provide a selection of transcreation options for each strapline or slogan and also back translations to ensure you can get a feel for each one.
We provide a cost effective and comprehensive service
Have a short
We deliver quickly and efficiently
over 30 years
We are experienced with a strong reputation
We’re also recognised by ISO 17100:2015 – the translation industry’s quality standard
in our network
Individually assessed and hand-picked for each project
Covering all industry sectors
Why choose us?
Our experienced project managers and team of professional international copywriters form a dedicated team to deliver the best quality solutions to suit your needs. With our help you will be able to:
- Ensure your advertising and marketing copy is culturally relevant and engaging
- Present your products in the best possible way in your target market
- Simultaneously launch advertising campaigns across multiple markets and channels
- Effectively involve your local market teams in the transceation process
More than just transcreation services
Ensure your advertising and marketing copy is culturally relevant and engaging in new markets is essential for effective brand positioning.
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