
Webinar: Leading your brand marketing with cultural competence
Navigating the differences across cultures is a tricky business. Often, we have a bad habit of looking at the impact of culture retrospectively, of seeing the mistakes made and misalignments after the bulk of the work is done and marketing funds spent. In this webinar, James Brown, Head of Commercial at Comtec is joined by Kirsty MacEachen, Comtec’s Cultural Services Partner, to discuss the importance of having cultural conversations early on.
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