A Guide on How to Develop Successful Global Marketing Campaigns
Going global can bring to light some interesting challenges and opportunities for marketers. Communicating in different markets is not always a straightforward process of directly translating English content into your target language. Instead you may require localisation and transcreation, but what do these terms mean?
In this free download you will learn more about how localisation and transcreation can make your international marketing campaigns more effective in different markets. We also share some practical advice on optimising your marketing content so that the translation and localisation process delivers more value from your global marketing budget.