Brand Name Analysis

The name of your product, brand or service is the first thing that any customer will see; it’s so important to get it right.

That’s where we come in. Our in-market linguists can carry out extensive research and analysis of your brand name to decipher any positive or negative linguistic, cultural and political associations. They’ll also highlight any direct or similar terms used in the native language and provide an objective assessment of how easy the brand name is to pronounce. 

If you’re considering several potential brand names, we’ll analyse the whole lot for you – our experts work quickly and can analyse several brand names per hour. 

With a comprehensive report offering feedback and advice on each brand name, we’ll help guide your business towards an effective and culturally appropriate name for your brand to use internationally.

Brand name analysis can consider:

  • Cultural context review
  • In-market competitor research
  • Embedded connotations
  • Suitability for use

“The Comtec team are knowledgeable, professional, flexible and reliable. They have been a conscientious partner in all our collaborations, taking the time to understand our requirements and being responsive to our needs. I would highly recommend then based on both the quality of their work and their project management expertise.”

Jamila Sangari
Director, Brand Cognition
Purple Fire
Purple Fire use our services to complete linguistic analyses of various brand names, primarily in the pharmaceutical sector. We complete both basic-screen analysis and full-screen analysis for them.

“We’ve worked with Comtec to ensure that the translation is more like transcreation. We trust Comtec to ensure that the message, the tone, the style, the sentiment, and actually the core creative concept that we have is adapted in each language. This process includes local briefings, test samples, full translation process, and also a review and supply of what we do and we’ve worked on together.”

Ben Bonner
Account Director
McCann Central
We support McCann with the localisation of marketing copy for a range of end clients, including the translation of creative assets, press releases and web content. We have also supported their end client, a leading airline, with the transcreation of marketing straplines.

“Comtec provide a service that is reliable and efficient with a cracking team that support you along the way.”

Client Services Director
Brandwidth Marketing Limited
Brandwidth rely on us to complete linguistic analyses of various brand names, often in the automotive or pharmaceutical sectors, ensuring that they land across multiple cultures.

How can we help?

Book a call today to discuss your project with one of our team.