Cultural awareness workshops | Comtec Translations

Whether you’re entering a new market, working as part of a global virtual team or collaborating with international colleagues – by participating in one of our cultural awareness workshops, your global employees can communicate better and avoid the pitfalls of cultural blunders.

Cultural awareness workshops, for teams of 5–200 – help your employees to work together as one. Not only will this allow them to appreciate their differences, but actually value and harness that diversity to improve productivity, creativity, efficiency and profit.

What does it cover?

You’ll be working with cultural awareness experts and experienced workshop facilitators who will tailor your programme to the specific business needs and cultures involved.

Understanding the different cultures within your workforce will help employees to interact with each other better on a daily basis. It will also strengthen communication, productivity and teamwork and allow you to maximise the wealth of benefits that a culturally diverse team brings.

It’s not just international teams that can benefit from cultural awareness, but also marketing departments looking to engage customers on a global scale. Understanding other cultures better will allow you to create more engaging campaigns that resonate with customers wherever they are.

We’ll usually kick things off with fact-finding, typically surveys and reports for team members so that we can ascertain the cultural landscape and level of understanding. Once we have this, we’ll build your bespoke workshop programme.

We want to ensure you see results and depending on the discussions held during the workshop, we may suggest a buddy system between team members to keep each other supported and create an ongoing skill assessment and development plan if necessary.

4 key benefits of cultural awareness workshops:

Better communication
Productivity and efficiency
Competitive advantage
Opens up new markets

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Hannah Smith
Marketing Consultant
Aston Martin Lagonda

We translate content for the Aston Martin website and technical specs into a range of languages, including French, German, Japanese, Chinese and US English. We also complete translations of high-end marketing content, working closely with their external agencies.

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Ben Bonner
Account Director
McCann Central

We support McCann with the localisation of marketing copy for a range of end clients, including the translation of creative assets, press releases and web content. We have also supported their end client, a leading airline, with the transcreation of marketing straplines.

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Nathan Hadland
International Study Manager
Ayton Global Research Ltd

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Anne Marcant
European Marketing Executive
Designflooring

We translate a variety of documents, including blogs, newsletters, emails, website updates and leaflets for the Designflooring marketing team. We translate this content into a multitude of languages, including Dutch, French, German, Hungarian, Spanish, and Polish.

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Uschi Balzer
Product Marketing Manager – Inkjet
Domino

We primarily translate for the global marketing team at Domino, focussing on 8 core markets. We provide translation services for a breadth of content, including brochures, technical specifications, blogs, case studies and articles.

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Nina Whittaker
Client Services Director
Stratton Craig

Stratton Craig are a copywriting agency that use our services to support with translation and localisation into a number of languages, including French, German, Russian and Japanese.

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Roxy Walker
Group Director Global Communications
Klöckner Pentaplast

We translate a mix of internal and external communications for Klöckner Pentaplast in their 11 core languages: Brazilian Portuguese, Chinese (Simplified), French, German, Italian, Polish, Portuguese, Russian, Spanish, Thai, and Turkish.