Cultural insights to inform strategy

For anyone in marketing, L&D and internal communications, reaching new markets and communicating with new audiences is crucial, but also fraught with cultural complexity. Our experts provide invaluable insights to inform the development of global strategy and plans—meaning less issues, more impact.

Strategy is all about planning before you execute. And when it comes to global strategies, having a deep understanding of the culture of your chosen locations is a lot more important than you might think. In most cases, an in-house audit won’t provide the level of detail and insight needed to strengthen your strategies for a global audience. You need an expert. 

At Comtec, our cultural analysis begins by gaining a deep understanding of your business strategy and what drives your ambitions to target your chosen regions and audiences. We then go on to share insights into relevant cultural impacts in those specific target regions, right down to the smallest detail. 

This can include anything from comparing similarities and differences in your home and target regions, linguistic and cultural nuances that could impact campaigns, exploring individualistic or collective cultural formats, or cultural impacts on brand relevance and activation. It’s an open-ended, all-encompassing service that gets to the nitty-gritty detail that you might otherwise miss.  

Through a number of strategy workshops, reflective campaign reviews and new campaign proposals, we work closely alongside you to build a robust strategy that you can be confident in.  

Culture is multifaceted and complex. We don’t pretend otherwise. But we have spent over 40 years studying these nuances so that we can prepare businesses with the best possible strategies when going global. 


“Comtec continue to be super flexible and very efficient at delivering translations for us. The team are always so helpful and the quality of work is what we would expect of our translation agency.”

Hannah Smith
Marketing Consultant
Aston Martin Lagonda
We translate content for the Aston Martin website and technical specs into a range of languages, including French, German, Japanese, Chinese and US English. We also complete translations of high-end marketing content, working closely with their external agencies.

“We’ve worked with Comtec to ensure that the translation is more like transcreation. We trust Comtec to ensure that the message, the tone, the style, the sentiment, and actually the core creative concept that we have is adapted in each language. This process includes local briefings, test samples, full translation process, and also a review and supply of what we do and we’ve worked on together.”

Ben Bonner
Account Director
McCann Central
We support McCann with the localisation of marketing copy for a range of end clients, including the translation of creative assets, press releases and web content. We have also supported their end client, a leading airline, with the transcreation of marketing straplines.

“Comtec have assisted with the expansion of our business into international territories with the use of fast and accurate translations. Their online portal makes translation requests effortless with the benefit of placing multiple requests at once. If the process was not already easy enough, the Comtec team are always on hand to assist with any queries, and they are the friendliest of people. Many thanks to the Comtec team and we look forward to working with you on our future projects.”

Nathan Hadland
International Study Manager
Ayton Global Research Ltd

For consumer research agency, Ayton Global Research, we specialise in the translation of questionnaires and the subsequent responses. Our specialist linguists ensure they are accurately translated, usually between English and Simplified Chinese.

“I have been using Comtec for nearly 8 years now and they have become our key contact for any translation jobs we have, from residential blogs to really technical documents. The team is very friendly and professional and all queries are answered quickly. It just makes our life easier and we know that we can rely on them at all times.”

Anne Marcant
European Marketing Executive
Designflooring

We translate a variety of documents, including blogs, newsletters, emails, website updates and leaflets for the Designflooring marketing team. We translate this content into a multitude of languages, including Dutch, French, German, Hungarian, Spanish, and Polish.

“The team at Comtec is great to work with: friendly, approachable and supportive, they deliver an excellent translation service that our customers value.”

Uschi Balzer
Product Marketing Manager – Inkjet
Domino

We primarily translate for the global marketing team at Domino, focussing on 8 core markets. We provide translation services for a breadth of content, including brochures, technical specifications, blogs, case studies and articles.

“We absolutely love working with Comtec. Their values and approach really match ours – they are super responsive and always reliable, and quality is paramount for them, just as it is for us and our clients. As a writing agency, we get a really wide variety of briefs and we can trust that the Comtec team will always help find the right solution to deliver exactly what our clients need.”

Nina Whittaker
Client Services Director
Stratton Craig

Stratton Craig are a copywriting agency that use our services to support with translation and localisation into a number of languages, including French, German, Russian and Japanese.

“In unprecedented and dynamic times like this, it’s vital for us to communicate with our colleagues and customers in several different languages as quickly as possible. Comtec have done an outstanding job for us by turning these around as quickly as possible and have been a reliable partner.”

Roxy Walker
Group Director Global Communications
Klöckner Pentaplast

We translate a mix of internal and external communications for Klöckner Pentaplast in their 11 core languages: Brazilian Portuguese, Chinese (Simplified), French, German, Italian, Polish, Portuguese, Russian, Spanish, Thai, and Turkish.

How can we help?

Book a call today to discuss your project with one of our team.