Early this month the Comtec team attended Automechanika 2018 at Birmingham NEC. Here Joanna Mos shares her thoughts on the automotive industry in the West Midlands and demand for technical translations.

Motorsport in China is booming, but if you want to be part of it your organisations needs to be able to communicate. Here we look at this market and provide some language tips.

This year’s RACE TECH World Motorsport Symposium demonstrated what a global industry UK motorsports is, and how important high quality automotive translations are.

What background and experience should your automotive translation partners have? In this post we share how we select translators and what makes them the best people to have on your side.

The automotive and motorsport industries are global, but not all companies are communicating effectively with their international customers. Here we offer our top automotive translation tips

30th November and 1st December will see the Comtec team at the RACE TECH World Motorsport Symposium; will you be there too?

We’ve all come across translated sales literature or instruction manuals in the past, in which the translations don’t exactly read fluently or the terminology used is just downright odd! I’m sure you will have seen well-known examples from the many lists of the top 10 bad translations that can be found online. But in all

Automotive marketing translations combine both technical and marketing translation processes. To help you understand what’s involved read on to find out how we deliver high quality translations for our automotive clients, such as Aston Martin: The brief Aston Martin required translation and localisation of product brochures for a number of key markets ahead of major

Helping Aston Martin promote their range of luxury cars to international audiences with expertly translated print and digital content Luxury car brand Aston Martin recognises the importance of making a strong first impression when marketing their products overseas. Working closely with the global marketing team at Aston Martin, Comtec handles localisation of their company website