Need to translate a brochure for a new market? Here we outline the process and key considerations to ensure you get a great job.Read more »
Translating copy for luxury brands presents companies with very unique challenges. Keeping the core brand identity and reputation intact while also reaching international audiences with engaging and relevant marketing communications is not always easy.
Many luxury brands are seeing growth in overseas markets as demand for luxury goods in countries such as China remains high. In fact, around half of the world’s spending on luxury brands comes from the expanding Chinese middle classes. Japan and the US follow closely behind, and other regions also saw growth in the luxury sector in 2014.
If you are looking to expand your business into new markets, it’s necessary to consider translating and localising your marketing material, including sales brochures, to promote your products and services effectively to new customers. Why so important? Well, did you know that over 56% of consumers say that the ability to obtain information in their own language is more important than price.
Comtec delivers fast and effective translation of marketing material to ensure that your key messages are delivered with the maximum intended impact.
Thanks to our teams of specialist and highly-skilled translators, Comtec has successfully translated product catalogues for clients from a wide range of sectors including hydraulics, healthcare, automotive and fashion.
Comtec currently supports Redcats UK, the company behind French catalogue clothing brand La Redoute, in providing marketing translation and desktop publishing for their seasonal on-line and print catalogues.
Our continued collaboration is down to good teamwork and here are just some of the ways we can help you successfully translate your product catalogue too!