Tag Archive: “Business”

5 strategies for increasing global customer satisfaction rates

When your business becomes a global concern, the way you look after your international customers is an important factor in your success. In your target market you’ll be competing with other exporters and domestic competitors, so it’s not enough just to translate and localise product marketing content to reach new customers: you also need to

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Written vs. spoken: exploring preferred communication methods in international business

Conducting business is a multi-faceted affair. PowerPoints, infographics, telephones, social networks – any and every style of communication conceivable is brought into play in order to broadcast key messages, promote a product or service or seal that ever-so lucrative deal. Generally though, communication methods can be categorised into 2 distinct approaches; the written word and

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Government must protect language experts at UKTI warns Association of Translation Companies (ATC)

British export performance must improve as latest report from OECD reports continuing deterioration. The government has ordered an overhaul of how it supports British businesses to export, with the risk that UK Trade and Investment could be fragmented into different departments, according to a report in the Financial Times. With the possibility that further details

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Preparing for Business Meetings in Germany

We’re delighted to welcome Karin Schimmelschulze, Managing Director of German Advantage, as a regular guest blogger. In this article, Karin reveals how to successfully navigate important business meetings with German clients. Imagine yourself in Germany: a board room, a CEO and a few MDs. What is the industry/ sector / market behind these people? How

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Keep ‘em at arm’s length… body language, phone and email communication in Germany

We’re delighted to welcome Karin Schimmelschulze, Managing Director of German Advantage, as a regular guest blogger. In this article, Karin reveals the key to successful communication when doing business with German clients. A room full of business people, all dressed accordingly in suit and tie for the gentlemen and mostly skirts or dresses of the

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