A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report andRead more »
Chinese New Year is a significant holiday in the Chinese calendar. Here we explain how it’s celebrated and offer some advice for businesses with Chinese clients and associates.Read more »
Mandarin is ranked as the second most important language for UK businesses and organisations today – and in the future. If China forms part of your business’ global strategies, read on.Read more »
Motorsport in China is booming, but if you want to be part of it your organisations needs to be able to communicate. Here we look at this market and provide some language tips.Read more »
In this edition of our Economic Powerhouse series we’re looking at how UK businesses can penetrate the unbelievable economic success story that is China.
It’s the world’s second largest economy, valued at £4.5 trillion. The annual growth rate is almost 10% and its e-commerce market value is predicted to be worth £150 billion by 2015. With such success, where is there room for UK business to tap into the increased spending power of the middle class Chinese?Read more »
Tap into the second largest e-commerce market worldwide and cash in with a Chinese website
Following on from our successful Economic Powerhouses series, we’re now looking at how current digital trends are sparking a worldwide ecommerce boom. The popularity of buying on-line is at an all-time high, and businesses must now adapt and develop new methods to maximise the opportunities. As a global channel bursting with potential, when it comes to targeting customers overseas through your website, language shouldn’t be a barrier.
We’ll reveal the latest internet trends in the Chinese market and discover why translating your website into Chinese could increase your chance of winning new business fourfold.Read more »
Gatwick Airport announced that in May 2012, Air China (incidentally the most profitable airline in the world) will launch non-stop, four weekly services to Beijing from the UK’s second largest airport. Get ready for the new commute!Read more »