Tag Archive: “Chinese Translation”

If you want to grow your brand in China, rip up your global marketing strategy!

chinese translation, marketing translation

A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and

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Economic Powerhouses: Is China unbreakable?


In this edition of our Economic Powerhouse series we’re looking at how UK businesses can penetrate the unbelievable economic success story that is China.

It’s the world’s second largest economy, valued at £4.5 trillion. The annual growth rate is almost 10% and its e-commerce market value is predicted to be worth £150 billion by 2015. With such success, where is there room for UK business to tap into the increased spending power of the middle class Chinese?

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The Worldwide E-commerce Boom – Spotlight on the Chinese market


Tap into the second largest e-commerce market worldwide and cash in with a Chinese website

Following on from our successful Economic Powerhouses series, we’re now looking at how current digital trends are sparking a worldwide ecommerce boom. The popularity of buying on-line is at an all-time high, and businesses must now adapt and develop new methods to maximise the opportunities. As a global channel bursting with potential, when it comes to targeting customers overseas through your website, language shouldn’t be a barrier.

We’ll reveal the latest internet trends in the Chinese market and discover why translating your website into Chinese could increase your chance of winning new business fourfold.

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