Tag: “Creative Translation”

transcreation, advertising translation, marketing translation

Translating advertising copy

Translating slogans, straplines and advertising campaigns requires a creative approach. That’s where transcreation services come in.

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What is transcreation?

So what is transcreation? Have you heard of transcreation but aren’t really sure what it is? Well, transcreation, or creative translation or international copy adaptation as you might have heard it be called, is the art of adapting a message from one language to another while keeping the key message, tone and style intact.

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