Swiss German is very different to Standard German, to the extent that a lot of Germans have difficulty understanding it. Finding a translator with local knowledge is therefore critical. Swiss German is really a collection of German dialects used by around 4.5 million people in Switzerland, as well as in some alpine communities in Italy.Read more »
We’re delighted to welcome Karin Schimmelschulze, Managing Director of German Advantage, as our new guest blogger. In her first article, Karin reflects on the 25th anniversary of German Reunification and discusses the importance of overcoming cultural differences. I remember the day when a client of the bank I used to work for in Germany rushedRead more »
Germany has long been recognised as one of the world’s economic powerhouses, and, despite the global recession, the country’s economy is still incredibly strong. Germany currently has an annual economic value of over £2 trillion, making it the largest national economy in Europe today and the fourth-largest in the world.Read more »
Reach out to the world’s second largest internet community and behold the benefits of a German website
Following on from our successful Economic Powerhouses series, we’re now looking at how current digital trends are sparking a worldwide ecommerce boom. The popularity of buying on-line is at an all-time high, and businesses must now adapt and develop new methods to maximise the opportunities. As a global channel bursting with potential, when it comes to targeting customers overseas through your website, language shouldn’t be a barrier.
We’ll reveal the latest internet trends in the German market and discover why translating your website into German could increase your chance of winning new business fourfold.Read more »
As UK businesses come under increasing pressure to maximise their potential overseas, this has highlighted just how lacking Britain is when it comes to languages skills.
Much has been written about the problems the UK export market faces, and how language skills are not being developed in line with business needs. But is it different elsewhere? Here, Comtec’s in-house experts, Marion and Katharina, explain how France and Germany are dealing with this issue.
Every day this week, we will be looking at the yuletide traditions of a different country. Yesterday we read about the French customs of placing shoes beneath the tree on Christmas Eve, and hanging out mistletoe for good fortune. Today, Germany.Read more »
To help make the most of your website to drive sales overseas, we’re taking a look at trends around social media, e-commerce and general online buying behaviour in a number of key markets. Germany has long been recognised as one of the world’s economic powerhouses and, despite the global recession, the country’s economy is still incredibly strong. Germany is currently the largest European economy and, in fact, one of the largest in the world, with an annual economic value of over £2 trillion.Read more »