Tag: “Germany”

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Understand the business culture to get ahead in a new market

Face-to-face meetings, teleconferences, contracts and informal agreements – any and every method is brought into play in order to seal that ever-so lucrative deal. But when UK businesses wish to spread their wings and expand into a new market, do they always know the best way? Understanding the business culture for your target market is crucial in getting ahead.

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Why Expanding Into The German Market Could Boost Your Business

Germany has long been recognised as one of the world’s economic powerhouses, and, despite the global recession, the country’s economy is still incredibly strong. Germany currently has an annual economic value of over £2 trillion, making it the largest national economy in Europe today and the fourth-largest in the world.

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The Worldwide E-commerce Boom – Spotlight on the German market

Reach out to the world’s second largest internet community and behold the benefits of a German website

Following on from our successful Economic Powerhouses series, we’re now looking at how current digital trends are sparking a worldwide ecommerce boom. The popularity of buying on-line is at an all-time high, and businesses must now adapt and develop new methods to maximise the opportunities. As a global channel bursting with potential, when it comes to targeting customers overseas through your website, language shouldn’t be a barrier.

We’ll reveal the latest internet trends in the German market and discover why translating your website into German could increase your chance of winning new business fourfold.

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Germany leading the way with business… and language

As UK businesses come under increasing pressure to maximise their potential overseas, this has highlighted just how lacking Britain is when it comes to languages skills.
Much has been written about the problems the UK export market faces, and how language skills are not being developed in line with business needs. But is it different elsewhere? Here, Comtec’s in-house experts, Marion and Katharina, explain how France and Germany are dealing with this issue.

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Christmas around the World – Germany

Every day this week, we will be looking at the yuletide traditions of a different country. Yesterday we read about the French customs of placing shoes beneath the tree on Christmas Eve, and hanging out mistletoe for good fortune. Today, Germany.

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What Can UK Businesses Learn From German Mittelstand Companies?

With most accepted business wisdom traditionally coming from America, it makes a refreshing change to look to Europe for exemplars of good business models and practice. You may have never heard of a Mittelstand company, yet these companies have been one of the driving forces behind the German economy, and also help drive the German export market forward. If you are looking to expand overseas, it may be worth looking at some of their strategies for growth.

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