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A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and
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Here by popular demand, our 10 best practices for producing multilingual marketing content and managing the translation and localisation process!
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What does 2019 have in store for global marketing teams? In this post we share 5 predictions that will shape the next 12 months and beyond.
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Are you struggling with the review process when developing global marketing campaigns for multiple markets? Here we explore why it’s important to get local market reviewers on board, and how to do it.
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If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
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What is the best way to develop a global marketing strategy that preserves the brand narrative but works effectively in different markets? Read this post for our insights.
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In this post we explore 5 important global marketing trends and how processes such as translation and localisation can help your brand maximise these opportunities.
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