8 sure-fire ways to achieve your marketing translation goals
We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:
Read more » Tag Archive: “Global Marketing Strategy”
7 practical ways to work in harmony with your local markets
A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.
Read more »If you want to grow your brand in China, rip up your global marketing strategy!
A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and
Read more »5 more marketing predictions for 2019 and how they translate into business
What does 2019 have in store for global marketing teams? In this post we share 5 predictions that will shape the next 12 months and beyond.
Read more »Our advice for developing a global marketing strategy
If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
Read more »5 global marketing trends to watch out for in 2019
In this post we explore 5 important global marketing trends and how processes such as translation and localisation can help your brand maximise these opportunities.
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