Blunders vs brilliance: how to market to other cultures
When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.
Read moreTag: “Global Marketing Strategy”
Creating emotion-driven marketing campaigns across cultures
Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?
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Global marketing + cultural classifications = success
Understanding different regional cultures offers critical insight for marketing managers. Culture is generally accepted by marketing researchers as one of the most important influences on buying behaviour.
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8 sure-fire ways to achieve your marketing translation goals
We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:
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7 practical ways to work in harmony with your local markets
A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.
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Our advice for developing a global marketing strategy
If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
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