Tag Archive: “Global Marketing Strategy”

If you want to grow your brand in China, rip up your global marketing strategy!

chinese translation, marketing translation

A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and

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