When your business becomes a global concern, the way you look after your international customers is an important factor in your success. In your target market you’ll be competing with other exporters and domestic competitors, so it’s not enough just to translate and localise product marketing content to reach new customers: you also need to
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A Bristol based manufacturer of tools and care products for the motorcycle industry is reaping the reward of its aggressive export drive, with international sales now representing 50% of its business. Tru Tension, which launched in 2015 across the UK, America and Australia, quickly moved to expand its international reach. With the support of Comtec
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Whether we remain in the European Single Market or not, many businesses are still looking for opportunities to export to our near neighbours in Europe. The Netherlands is a prime example. Currently the UK’s fourth largest bilateral trading partner, in 2014 (latest available figures) the value of UK goods exported to the Netherlands was $36.7
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Language service provider, Comtec Translations, has recorded an encouraging 52% year-on-year increase in the work undertaken for a number of their key UK manufacturing clients. The Midlands based translation company, which specialises in enabling organisations maximise their export potential, provides support for manufacturers across a wide variety of sectors including machinery, automotive and luxury goods.
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Conducting business is a multi-faceted affair. PowerPoints, infographics, telephones, social networks – any and every style of communication conceivable is brought into play in order to broadcast key messages, promote a product or service or seal that ever-so lucrative deal. Generally though, communication methods can be categorised into 2 distinct approaches; the written word and
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