Tag: “international”

how to market to other cultures

Blunders vs brilliance: how to market to other cultures

When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.

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Creating emotion-driven marketing campaigns across cultures

Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?

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glocal marketing strategies

How Glocal Marketing helped brands stay connected during the pandemic

The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.

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Culture classifications for marketing

Global marketing + cultural classifications = success

Understanding different regional cultures offers critical insight for marketing managers. Culture is generally accepted by marketing researchers as one of the most important influences on buying behaviour.

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Changing channels: how COVID has impacted international marketing

They say the best-laid plans often go awry – a sentiment very true for the past 12 months. For marketing professionals the pandemic meant doing away with annual strategies, cancelling events and rethinking messaging and creative material.

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How has Covid-19 reshaped international marketing?

How do you navigate international marketing during a pandemic when every country – even some individual regions within those countries – has been impacted differently?

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