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Zeynep Turudi is an exporting superstar. 17 years ago she had the idea to bring authentic vegetarian Turkish Delight to England and so she created the confectionary brand Truede.
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Internal communications are about more than sharing financial reports and staff birthdays. The McKinsey Global Institute highlights that productivity can increase by 20 to 25% in companies where employees are connected.
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Do jokes translate? In this post, we explore whether your multilingual content can have a sense of humour and how to handle jokes and other humorous content aimed at multilingual audiences. Click here to learn more
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Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?
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If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
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If your multinational company wants to recruit and retain the younger generations, training and learning & development opportunities are very attractive. Here we explore trends in training and the importance of localising content for multinational employees.
Read more »Here’s why a local market review team is an important part of any global marketing strategy. Learn more about what they do, and how to build an effective review team here.
Read more »How do you communicate with customers and business associates at international events? Having translated and localised materials, and even an interpreter to hand, can make all the difference in winning business. Learn more here.
Read more »Going Global at ExCeL London is a great event to attend if your business is looking to export or expand operations overseas. Here we share further reasons for attending and a top translation tip for first time exporters.
Read more »Ensuring your e-learning content works effectively with a multinational workforce is not just about accurate translations. To improve learning outcomes you must also use localisation to ensure it’s aligned with your target audiences’ needs. Learn more here.
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