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If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
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The type of translation service your marketing content requires will all depend on the desired impact it will have on your target market. Learn more about marketing translations here.
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If your multinational company wants to recruit and retain the younger generations, training and learning & development opportunities are very attractive. Here we explore trends in training and the importance of localising content for multinational employees.
Read more »Here’s why a local market review team is an important part of any global marketing strategy. Learn more about what they do, and how to build an effective review team here.
Read more »How do you communicate with customers and business associates at international events? Having translated and localised materials, and even an interpreter to hand, can make all the difference in winning business. Learn more here.
Read more »Going Global at ExCeL London is a great event to attend if your business is looking to export or expand operations overseas. Here we share further reasons for attending and a top translation tip for first time exporters.
Read more »Ensuring your e-learning content works effectively with a multinational workforce is not just about accurate translations. To improve learning outcomes you must also use localisation to ensure it’s aligned with your target audiences’ needs. Learn more here.
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Before launching a brand or product in a new global market, it is essential to perform a brand name analysis. Otherwise your brand could end up in one of those translation blunders articles! Here we provide some pointers of what to watch out for.
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What global challenges and opportunities does your business or organisation face in 2018? In this post we look at the part languages have to play.
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Engaging a global workforce with training content involves localising your e-learning translations for each market. Here we look at what that means for multilingual e-learning projects.
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