How are agencies coping during the pandemic?
With Covid-19 very much still present in our lives, at Comtec we’ve spent a lot of time recently reflecting on the good, the bad and the thankfully not too ugly from the past 10 months.
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Process makes perfect: how to deliver quality translations for your clients
Life in an agency is fast paced. Whether it’s the creative, elearning or even the translation industry, we share the same goal – delivering high-quality work for our clients.
Read more »How to take a food brand global: an interview with Zeynep Turudi
Zeynep Turudi is an exporting superstar. 17 years ago she had the idea to bring authentic vegetarian Turkish Delight to England and so she created the confectionary brand Truede.
Read more »How to improve global internal communications in 5 steps
Internal communications are about more than sharing financial reports and staff birthdays. The McKinsey Global Institute highlights that productivity can increase by 20 to 25% in companies where employees are connected.
Read more »Do foreign jokes work in English?
Do jokes translate? In this post, we explore whether your multilingual content can have a sense of humour and how to handle jokes and other humorous content aimed at multilingual audiences. Click here to learn more
Read more »Your secret weapon for effective, easy-to-manage translations of your marketing content
Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?
Read more »Our advice for developing a global marketing strategy
If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
Read more »Why localisation is the key to engaging and training younger employees
If your multinational company wants to recruit and retain the younger generations, training and learning & development opportunities are very attractive. Here we explore trends in training and the importance of localising content for multinational employees.
Read more »Global marketing: the role of local market reviewers
Here’s why a local market review team is an important part of any global marketing strategy. Learn more about what they do, and how to build an effective review team here.
Read more »International events – how to win business with localised materials
How do you communicate with customers and business associates at international events? Having translated and localised materials, and even an interpreter to hand, can make all the difference in winning business. Learn more here.
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