Tag Archive: “Localisation”

The key to translating brand values across global marketing assets

When it comes to translating documents and marketing assets for international markets, it’s not just a question of translating text word for word. In fact, translating text literally can land your brand in hot water as the examples in this post on translation blunders clearly demonstrate! For a successful translation and localisation project we need

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Why London businesses should work with translation agencies to achieve international success

When it comes to conversion rates, the evidence is striking: international consumers are around four times more likely to buy a product or service online if the website is provided in their native language. That alone is a compelling reason for businesses in London to work with translation agencies to help them create effective localised

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Language differences between Spanish and Latin American Spanish

Although continental Spanish speakers will be able to make themselves understood in Latin America, and vice versa, there are some significant language differences of which businesses targeting both markets should be aware. With around 400 million native speakers, Spanish is second only to Mandarin Chinese in its use around the world. It has official status

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Multilingual desktop publishing: Never compromise on quality!

If you work in a marketing agency you know how much time, effort and attention to detail goes into getting marketing communications exactly right for your clients. Hours are spent refining text and design to convey the right message. But once your English artwork has been signed off, what about the multilingual versions? When it

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The importance of style in translation

Have you included details of “style” or “tone of voice” in your localisation brief? We’ve discussed before how when it comes to translating text there’s a lot more to it than literal translations of words on a page. As well as ensuring accurate translations it’s also very important to give consideration to style and tone

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