Tag: “Localisation”

website translation connector

What is a website translation connector and do you need one?

Tired of manually managing translations but not sure whether a website translation connector is right for you? Our blog walks you through the details: from what this technology does, to whether you can benefit.

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Case Study: Why thinking locally is the key to success globally

What does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.

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engaging internal communications

4 ways to create engaging and relevant multilingual regional internal comms

Localising your internal comms is about much more than accurate translation – it’s about balancing global messaging with local nuances. Find out how here.

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translate jokes

Do foreign jokes work in English?

Do jokes translate? In this post, we explore whether your multilingual content can have a sense of humour and how to handle jokes and other humorous content aimed at multilingual audiences. Click here to learn more.

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style and tone of voice in translation

The importance of style and tone of voice in translation

Have you included details of style and tone of voice in your localisation brief? Just like you wouldn’t brief in a creative copywriter or designer without a sense of voice or brand style, you should also think about it when it comes to translations.

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how culture impacts training preferences

How cultural backgrounds impact L&D and elearning experiences

We all learn in different ways. Some of us will feel more at home learning in group dynamics, whereas others prefer a quiet space to think. As individuals, we have different preferences and practices—but how far does culture play a part in this?

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To localise or not to localise L&D content. That is the question…

Training that is locally sensitive drives engagement, understanding, inclusivity and better learner outcomes. I spoke to L&D experts to see what impact language and culture has on training global teams and they shared their top tips.

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glocal marketing strategies

How Glocal Marketing helped brands stay connected during the pandemic

The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.

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How are agencies coping during the pandemic?

With Covid-19 very much still present in our lives, at Comtec we’ve spent a lot of time recently reflecting on the good, the bad and the thankfully not too ugly from the past 10 months.

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