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The type of translation service your marketing content requires will all depend on the desired impact it will have on your target market. Learn more about marketing translations here.
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Are AI, machine translation and neural translation systems accurate enough to take over from human translators? Find out here.
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Many people confuse Machine Translation (MT) with free translation tools such as Google Translate. This causes particular concern amongst firms requiring legal translation, as online translation tools offer no data security protection, confidentiality or quality assurance. Machine translation is very different to those free tools. It’s secure and complies with data security and confidentiality requirements;
Read more »The lure of free machine translations can be strong when working to a tight budget or deadline. The obvious drawback of a poor-quality translation is often overlooked when all you need is to understand the gist of a document, however most users do not consider the technical side of what happens to the data that you put into translation machines.
Read more »The lure of free machine translations can be strong when working to a tight budget or deadline. The obvious drawback of a poor-quality translation is often overlooked when all you need is to understand the gist of a document, however most users do not consider the technical side of what happens to the data that you put into translation machines.
Read more »With the increasing number of mobile apps on the market, the world is getting smaller. That is to say, more and more people are turning to their handheld devices such as smartphones, PDAs and portable tablets as a way to communicate, instead of via their PCs and desktop computers. Read more to see how this ties in with translation…
Read more »When you’re in a hurry it is tempting to use one of the online machine translation tools now freely available. We’ve all done it – and they are great when what you need is the gist of the text. But that’s all you get – a gist. You don’t necessarily get accuracy or context. And forget nuances and/or localisation. Savvy business people understand this.
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You might not expect a translation agency to recommend using the Google Translate App, but there is a time and place for this free tool. Find out when here.
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