What is the difference between translation, transcreation and copywriting?
If you’re not sure what the difference is between translation and transcreation, or transcreation and copywriting, this post explains all.
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The importance of style and tone of voice in translation
Have you included details of style and tone of voice in your localisation brief? Just like you wouldn’t brief in a creative copywriter or designer without a sense of voice or brand style, you should also think about it when it comes to translations. We’ve discussed before how when it comes to translating text there’s
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Translating user-generated content
UGC is a great way to boost customer engagement, hear genuine feedback and create a buzz around your business. Research by Offerpop found that websites which featured user content saw a 20% increase in return visitors.
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6 steps for marketing translations that drive brand engagement
When HSBC launched the campaign ‘Assume Nothing’ into new markets, they made a huge oversight. Their tagline, which they had been using for over 5 years, mistranslated to ‘Do Nothing’ in many territories.
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8 sure-fire ways to achieve your marketing translation goals
We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:
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7 practical ways to work in harmony with your local markets
A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.
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Your secret weapon for effective, easy-to-manage translations of your marketing content
Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?
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The 2 words to remember for impactful communications during a crisis
Over the past few weeks, we’ve seen global companies adopt various communication strategies in response to the Coronavirus crisis – with vastly different results!
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Translating LinkedIn profiles, company pages and posts
Translating LinkedIn posts and profiles is an effective way to engage in overseas markets. However, as a professional network, professional and accurate translations are essential. Here is our advice for handling these translations.
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