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A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and
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If you’re worried that your local market review teams may go ‘off message’ when approving marketing translations, read this post! Lizzie shares our tips for keeping them on message.
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The involvement of local market review teams is really important for a successful translation project. Here James Brown shares his advice for recruiting the right team and getting their support and buy-in.
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Here by popular demand, our 10 best practices for producing multilingual marketing content and managing the translation and localisation process!
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Want your next global marketing campaign to be stress free? Find out how you can take some of the stress out of the marketing translation and localisation process. Click here.
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What does 2019 have in store for global marketing teams? In this post we share 5 predictions that will shape the next 12 months and beyond.
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Are you struggling with the review process when developing global marketing campaigns for multiple markets? Here we explore why it’s important to get local market reviewers on board, and how to do it.
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If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
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The type of translation service your marketing content requires will all depend on the desired impact it will have on your target market. Learn more about marketing translations here.
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What is the best way to develop a global marketing strategy that preserves the brand narrative but works effectively in different markets? Read this post for our insights.
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