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If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
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The type of translation service your marketing content requires will all depend on the desired impact it will have on your target market. Learn more about marketing translations here.
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What is the best way to develop a global marketing strategy that preserves the brand narrative but works effectively in different markets? Read this post for our insights.
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In this post we explore 5 important global marketing trends and how processes such as translation and localisation can help your brand maximise these opportunities.
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Are you planning to exhibit at an international tradeshow in the next 12 months? If so, read our blog post that shares what you need to do to communicate with international customers and how to prepare for the event.
Read more »Here’s why a local market review team is an important part of any global marketing strategy. Learn more about what they do, and how to build an effective review team here.
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Early this month the Comtec team attended Automechanika 2018 at Birmingham NEC. Here Joanna Mos shares her thoughts on the automotive industry in the West Midlands and demand for technical translations.
Read more »How do you communicate with customers and business associates at international events? Having translated and localised materials, and even an interpreter to hand, can make all the difference in winning business. Learn more here.
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Writing ‘translation ready’ source text can have a positive effect on the translation process overall and ensure you get much higher quality translations. In this post we share 5 strategies for writing content, which will reduce translation times and save you money.
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Before launching a brand or product in a new global market, it is essential to perform a brand name analysis. Otherwise your brand could end up in one of those translation blunders articles! Here we provide some pointers of what to watch out for.
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