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When HSBC launched the campaign ‘Assume Nothing’ into new markets, they made a huge oversight. Their tagline, which they had been using for over 5 years, mistranslated to ‘Do Nothing’ in many territories.
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We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:
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A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.
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Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?
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Over the past few weeks, we’ve seen global companies adopt various communication strategies in response to the Coronavirus crisis – with vastly different results!
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Translating LinkedIn posts and profiles is an effective way to engage in overseas markets. However, as a professional network, professional and accurate translations are essential. Here is our advice for handling these translations.
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A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and
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What does 2019 have in store for global marketing teams? In this post we share 5 predictions that will shape the next 12 months and beyond.
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If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
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In this post we explore 5 important global marketing trends and how processes such as translation and localisation can help your brand maximise these opportunities.
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