Tag Archive: “Marketing Translation”

The key to translating brand values across global marketing assets

When it comes to translating documents and marketing assets for international markets, it’s not just a question of translating text word for word. In fact, translating text literally can land your brand in hot water as the examples in this post on translation blunders clearly demonstrate! For a successful translation and localisation project we need

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The translation brief – the recipe for a successful international marketing campaign

We know the thought of working on an international marketing campaign can be both exciting and daunting. As experts in all things creative, you’ve spent a lot of time, care and effort developing effective and engaging marketing copy in English for your client’s campaign. You’ve also established a detailed and structured brief with your client,

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Automotive marketing – Comtec’s specialist approach to delivering high quality translated copy

Automotive marketing translations combine both technical and marketing translation processes. To help you understand what’s involved read on to find out how we deliver high quality translations for our automotive clients, such as Aston Martin: The brief Aston Martin required translation and localisation of product brochures for a number of key markets ahead of major

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No fuss, no muss – how a trusted translation partner can help deliver hassle-free international marketing projects

Deadlines, hassle, urgency. If you work in an international marketing agency you’ll be all too familiar with these. A few last minute changes by the client, and it’s all hands on deck to ensure work is completed by the promised deadline. I know what it’s like. From my experience working with a number of creative

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Success Stories: Helping KAZAM launch overseas with a multilingual website

Supporting KAZAM launch into international markets with a brand new multilingual website Innovative European mobile phone developer KAZAM asked Comtec to translate and localise their company website for key markets ahead of launching overseas. We established a strong working relationship with KAZAM, facilitating communication between our translators, our in-house technical team and KAZAM’s website team.

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