8 sure-fire ways to achieve your marketing translation goals
Here by popular demand, our 10 best practices for producing multilingual marketing content and managing the translation and localisation process!
Read more » Tag Archive: “Marketing Translation”
7 practical ways to work in harmony with your local markets
Here by popular demand, our 10 best practices for producing multilingual marketing content and managing the translation and localisation process!
Read more »Your secret weapon for effective, easy-to-manage translations of your marketing content
The type of translation service your marketing content requires will all depend on the desired impact it will have on your target market. Learn more about marketing translations here.
Read more »The 2 words to remember for impactful communications during a crisis
Over the past few weeks, we’ve seen global companies adopt various communication strategies in response to the Coronavirus crisis – with vastly different results!
Read more »Our advice for translating content for LinkedIn
Translating LinkedIn posts and profiles is an effective way to engage in overseas markets. However, as a professional network, professional and accurate translations are essential. Here is our advice for handling these translations.
Read more »If you want to grow your brand in China, rip up your global marketing strategy!
A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and
Read more »How to establish an effective team of local market reviewers for translation approval
The involvement of local market review teams is really important for a successful translation project. Here James Brown shares his advice for recruiting the right team and getting their support and buy-in.
Read more »5 more marketing predictions for 2019 and how they translate into business
What does 2019 have in store for global marketing teams? In this post we share 5 predictions that will shape the next 12 months and beyond.
Read more »Our advice for developing a global marketing strategy
If you want to reach new customers with existing marketing content, or create content for multinational audiences, you need a global marketing strategy. In this post Sophie shares key considerations for developing successful global marketing campaigns.
Read more »5 global marketing trends to watch out for in 2019
In this post we explore 5 important global marketing trends and how processes such as translation and localisation can help your brand maximise these opportunities.
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