UGC is a great way to boost customer engagement, hear genuine feedback and create a buzz around your business. Research by Offerpop found that websites which featured user content saw a 20% increase in return visitors.

When HSBC launched the campaign ‘Assume Nothing’ into new markets, they made a huge oversight. Their tagline, which they had been using for over 5 years, mistranslated to ‘Do Nothing’ in many territories.

We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:

A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.

Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?

Over the past few weeks, we’ve seen global companies adopt various communication strategies in response to the Coronavirus crisis – with vastly different results!

Translating LinkedIn posts and profiles is an effective way to engage in overseas markets. However, as a professional network, professional and accurate translations are essential. Here is our advice for handling these translations.

A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and

What does 2019 have in store for global marketing teams? In this post we share 5 predictions that will shape the next 12 months and beyond.