How do we strike the perfect balance of style and accuracy when translating technical marketing content? Our latest blog walks readers through our tips and tricks to producing accurate translated content with a creative twist.
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If you’re not sure what the difference is between translation and transcreation, or transcreation and copywriting, this post explains all.
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Have you included details of style and tone of voice in your localisation brief? Just like you wouldn’t brief in a creative copywriter or designer without a sense of voice or brand style, you should also think about it when it comes to translations.
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UGC is a great way to boost customer engagement, hear genuine feedback and create a buzz around your business. Research by Offerpop found that websites which featured user content saw a 20% increase in return visitors.
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When HSBC launched the campaign ‘Assume Nothing’ into new markets, they made a huge oversight. Their tagline, which they had been using for over 5 years, mistranslated to ‘Do Nothing’ in many territories.
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We asked our clients for their top tips to help you streamline your translation process and get better results from your marketing. Here’s their advice:
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A key challenge for the global marketeer is getting the balance between producing content centrally while ensuring it is fully localised for each market.
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Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?
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Over the past few weeks, we’ve seen global companies adopt various communication strategies in response to the Coronavirus crisis – with vastly different results!
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