Blunders vs brilliance: how to market to other cultures
When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.
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Creating emotion-driven marketing campaigns across cultures
Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?
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How Glocal Marketing helped brands stay connected during the pandemic
The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.
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Global marketing + cultural classifications = success
Understanding different regional cultures offers critical insight for marketing managers. Culture is generally accepted by marketing researchers as one of the most important influences on buying behaviour.
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Translating marketing slogans in 4 steps
The translation of marketing slogans is a specialist skill. Copywriters can spend hours agonising over the perfect headline for your brand, so the last thing you need is that being lost in translation.
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Video translation: what you need to know
Leading brands are successfully using videos as part of their international marketing strategies. Not only in product or service advertising, but also in content marketing.
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Translating user-generated content
UGC is a great way to boost customer engagement, hear genuine feedback and create a buzz around your business. Research by Offerpop found that websites which featured user content saw a 20% increase in return visitors.
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Changing channels: how COVID has impacted international marketing
They say the best-laid plans often go awry – a sentiment very true for the past 12 months. For marketing professionals the pandemic meant doing away with annual strategies, cancelling events and rethinking messaging and creative material.
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How has Covid-19 reshaped international marketing?
How do you navigate international marketing during a pandemic when every country – even some individual regions within those countries – has been impacted differently?
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