Machine translation in the field of marketing
With the rising demand for more interactive, personalised content, delivered at scale, marketers are turning to machine translation to help them get there.
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From increased productivity to better working relationships: why you should invest in cultural awareness
A look at how an understanding of the nuances of global culture can help foster more inclusive environments, and ultimately drive success.
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What is a website translation connector and do you need one?
Tired of manually managing translations but not sure whether a website translation connector is right for you? Our blog walks you through the details: from what this technology does, to whether you can benefit.
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How can cultural awareness training for global teams increase engagement?
How well do you understand the culture of your global teammates? Do you know your French etiquette from your Swedish? The typical Spanish communication style from the typical Chinese? This blog is all around cultural awareness training for a more inclusive, educated workplace.
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Case Study: Why thinking locally is the key to success globally
What does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.
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International public holidays your company should know about
Get your calendars at the ready. If you’re part of an international organisation or working with colleagues, clients or suppliers around the globe, these public holidays are worth taking note of.
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Blunders vs brilliance: how to market to other cultures
When marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.
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Creating emotion-driven marketing campaigns across cultures
Marketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?
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How Glocal Marketing helped brands stay connected during the pandemic
The challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.
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