
Machine translation in the field of marketing
With the rising demand for more interactive, personalised content, delivered at scale, marketers are turning to machine translation to help them get there.
Read moreWith the rising demand for more interactive, personalised content, delivered at scale, marketers are turning to machine translation to help them get there.
Read moreA look at how an understanding of the nuances of global culture can help foster more inclusive environments, and ultimately drive success.
Read moreTired of manually managing translations but not sure whether a website translation connector is right for you? Our blog walks you through the details: from what this technology does, to whether you can benefit.
Read moreHow well do you understand the culture of your global teammates? Do you know your French etiquette from your Swedish? The typical Spanish communication style from the typical Chinese? This blog is all around cultural awareness training for a more inclusive, educated workplace.
Read moreWhat does it take to scale your business globally? We sat down with international experts (and Comtec client), Merkle, to find out. In this interview Mylène Curie, Senior Lead of International Excellence, shares her insight into localising global digital marketing and how to measure success.
Read moreGet your calendars at the ready. If you’re part of an international organisation or working with colleagues, clients or suppliers around the globe, these public holidays are worth taking note of.
Read moreWhen marketing internationally, it’s easy to assume that a well-crafted, thoughtful campaign will have the same impact across multiple markets – but that’s not a given.
Read moreMarketers are well-versed in using emotion to convey a message—but does that emotional knowledge differ when our marketing spans multiple cultures?
Read moreThe challenge of how to communicate across regions is not a new one. But one aspect of comms that the pandemic has amplified is the need to think both globally and locally.
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