Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?Read more »
Children’s books can pose a few challenges for translators because of the nature of their content. Here we share how to manage children’s publishing translations effectively.Read more »
To get the best quality and most effective publishing translations you need to work in collaboration with your translation partner! Here we explain why.Read more »
Would it be easier to outsource your translations, or is your global marketing team up for the job? Read on to explore how to approach marketing translations.Read more »
The automotive and motorsport industries are global, but not all companies are communicating effectively with their international customers. Here we offer our top automotive translation tipsRead more »
If you’re not sure what the difference is between translation and transcreation, or transcreation and copywriting, this post explains all.Read more »
Translating slogans, straplines and advertising campaigns requires a creative approach. That’s where transcreation services come in.Read more »
Marketing translations are fine for some types of content, but when a message is highly targeted you need transcreation instead.Read more »
Do you need transcreation services to reach consumers in your target market? Find out more about this marketing translation service here.Read more »
According to a 2012 report by The Common Sense Advisory, in order to reach 80% of the global online audience a website must be translated into a minimum of twelve languages. But that doesn’t mean that every business should translate their website in all these languages! However, it does give an understanding of where the opportunities lie for businesses looking to target a global audience.
Communication in other languages can feel like a daunting task. However, with a carefully thought out plan in place, translation and localisation of both web and print material provides the necessary tools to effectively expand into new markets and support rapid growth.