Tag: “Transcreation”

what is trancreation

What is the difference between translation, transcreation and copywriting?

If you’re not sure what the difference is between translation and transcreation, or transcreation and copywriting, this post explains all.

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style and tone of voice in translation

The importance of style and tone of voice in translation

Have you included details of style and tone of voice in your localisation brief? Just like you wouldn’t brief in a creative copywriter or designer without a sense of voice or brand style, you should also think about it when it comes to translations.  We’ve discussed before how when it comes to translating text there’s

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marketing translation

Your secret weapon for effective, easy-to-manage translations of your marketing content

Have you spent valuable time managing the translation process and still been frustrated by poor quality or slow translations of your marketing content?

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publishing translation

Engaging younger international readers – getting children’s publishing translations right

Children’s books can pose a few challenges for translators because of the nature of their content. Here we share how to manage children’s publishing translations effectively.

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publishing translation, magazine translation

Top tips for publishing houses on working with your translation partner to translate magazines and books – close collaboration is key

To get the best quality and most effective publishing translations you need to work in collaboration with your translation partner! Here we explain why.

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outsource translations, marketing translation, translation service provider

Why it can be easier to outsource your translations

Would it be easier to outsource your translations, or is your global marketing team up for the job? Read on to explore how to approach marketing translations.

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automotive translation

Automotive translation tips to boost your company’s global reach

The automotive and motorsport industries are global, but not all companies are communicating effectively with their international customers. Here we offer our top automotive translation tips

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transcreation, advertising translation, marketing translation

Translating advertising copy

Translating slogans, straplines and advertising campaigns requires a creative approach. That’s where transcreation services come in.

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transcreation, marketing translation

Why transcreation is important?

Marketing translations are fine for some types of content, but when a message is highly targeted you need transcreation instead.

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