Tag: “Translation Services”

How cultural backgrounds impact L&D and elearning experiences

We all learn in different ways. Some of us will feel more at home learning in group dynamics, whereas others prefer a quiet space to think. As individuals, we have different preferences and practices—but how far does culture play a part in this?

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To localise or not to localise L&D content. That is the question…

Training that is locally sensitive drives engagement, understanding, inclusivity and better learner outcomes. I spoke to L&D experts to see what impact language and culture has on training global teams and they shared their top tips.

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It’s official: businesses that embrace language skills are fluent in growth

We’re excited to share that for the past three years Comtec has been working with Aston Business School to support PhD researcher Ankita Tibrewal, on a unique piece of research sponsored by the Association of Translation Companies (ATC).

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internal comms

How to create internal comms that have the power to connect a global workforce

The world is more open than ever – although it may not feel like it right now. Digital advancements and a shift in the way we work means that expanding overseas and working with dispersed teams feels like a greater possibility.

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Translating marketing slogans in 4 steps

The translation of marketing slogans is a specialist skill. Copywriters can spend hours agonising over the perfect headline for your brand, so the last thing you need is that being lost in translation.

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Video translation: what you need to know

Leading brands are successfully using videos as part of their international marketing strategies. Not only in product or service advertising, but also in content marketing.

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Translating user-generated content

UGC is a great way to boost customer engagement, hear genuine feedback and create a buzz around your business. Research by Offerpop found that websites which featured user content saw a 20% increase in return visitors.

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Changing channels: how COVID has impacted international marketing

They say the best-laid plans often go awry – a sentiment very true for the past 12 months. For marketing professionals the pandemic meant doing away with annual strategies, cancelling events and rethinking messaging and creative material.

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Engaging local review teams in translating Internal Communications

When it comes to collaborating, there are often two schools of thought: two heads are better than one or too many cooks spoil the broth. Finding the balance between centralising your Internal Comms translations and keeping local-market teams in the loop, can be tricky.

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