Cultural Services

Get essential info on a country or a group of countries, and learn what you need to know to plan and deliver your most effective marketing strategy. All this information is in a handy PDF you can share with your team.

Are you working with people within your organisation from a cultural background different to your own? Learn how to optimise your interactions and verbal and written communications with your overseas clients, customers or employees.

Whether entering a new market, working as part of a global virtual team or collaborating with international colleagues, when you participate in one of our cultural awareness workshops, your global employees learn how to communicate better and avoid the pitfalls of cultural blunders.

Whether you’re a marketing manager wanting to know if your campaign will land well in another location, or an L&D manager that needs to adapt materials across regions, cultural and linguistic audits help you get there.

The name of your product, brand or service is the first thing that any customer will see; it’s so important to get it right.

How do you make sure slogans stay memorable, jokes still get a laugh and campaigns wow when they’re translated?

What are cultural services in the context of translation and localisation?

Cultural services refer to the process of adapting content to ensure it is culturally appropriate and resonates with the target audience. This goes beyond direct translation, encompassing cultural consultancy, adaptation to local customs and values and ensuring that messages are conveyed in culturally relevant ways.

Why is cultural adaptation important for my business?

Cultural adaptation ensures your content is not only linguistically accurate, but also culturally relevant and respectful. This enhances the effectiveness of your communication, boosts your brand’s global image and significantly reduces the risk of cultural misunderstandings or offenses that could impact your business negatively.

What types of content can benefit from cultural services?

Virtually any content can benefit. This includes websites, marketing materials, legal documents, software, apps, multimedia and educational materials. Cultural services ensure that all these content types are appropriately adapted for the target culture.

What is the process for adapting my content culturally?

The process typically involves an initial assessment of your content to identify areas requiring adaptation, followed by research into the target culturespecialists, and then the actual adaptation of content. This might include changing visuals, adjusting language use, modifying content layout and even altering product offerings to better suit the local market.

Why is it important to consider cultural factors in your global marketing strategy?

Cultural factors significantly influence consumer behavior, preferences, and perceptions. By considering these factors in your global marketing strategy, you can create more effective, engaging and respectful communications that resonate with your target audience. Ignoring cultural nuances can lead to misunderstandings, offend potential customers and harm your brand’s reputation.