• Cultural context review
  • In-market competitor research
  • Embedded connotations
  • Suitability for use

That’s where we come in. Our in-market linguists carry out extensive research and analysis of your brand name to decipher any positive or negative linguistic, cultural and political associations. They’ll also highlight any direct or similar terms used in the native language and provide an objective assessment of how easy the brand name is to pronounce.

If you’re considering several potential brand names, we’ll analyse the whole lot for you – our experts work quickly and can analyse several brand names per hour.

With a comprehensive report offering feedback and advice on each brand name, we’ll help guide your business towards an effective and culturally appropriate name for your brand to use internationally.