Webinar: Every Company Has a Story: Winning with words on the international stage with Stratton Craig

Posted: 11 Sep 2023

Our webinar series, Every Company Has a Story, puts our clients in the spotlight as we hear from them about how they’ve worked to widen their international reach, bring people closer and enable their businesses to make a greater impact on a global scale.

The right words make all the difference, and when you are translating for a global audience, you don’t want to lose the message in translation. And though online tools might translate words, they don’t capture nuance, subtlety and tone.

In this webinar, Krista Linnell, Comtec’s Head of Marketing, is joined by Roz Hutchings, Account Director, Stratton Craig, to discuss the business critical importance of accuracy when it comes to international communications.

Via Stratton Craig’s own story, we hear about:

  • How to work with clients to make sure the messaging lands globally.
  • The importance of tone of voice.
  • Some of the common misconceptions when working with a partner agency.
  • Gauging success of international communications.