Globe in shopping trolley

Access billions from global e-commerce markets by offering your website in other languages

Globe in shopping trolley

As we all know, online shopping is on the increase every day. In Europe alone there are 240 million shoppers each spending in the region of £840 every year. By offering your website in other languages, you can access these shoppers, and their wallets, quickly and easily to drive more sales.

Europe is the leading e-commerce market in the world, and it’s on your doorstep

For UK companies, there’s no better place to start looking at expanding than into Europe. And with an e-commerce market value of around £206billion, it’s not one to be over-looked.

You need to do your research to find which market is right for your brand, but shoppers in these European leading countries are considered to have the most active shoppers spending around £840 each per year:

  • France
  • Germany
  • Italy
  • Netherlands
  • Spain
  • Sweden
  • UK

What e-commerce markets should you be watching?

The top 10 list shows a number of nations who are beginning to gain a larger share of the global market. And they could gain with speed as well.

Take China’s e-commerce market, in just 5 years it rapidly grew from £630million to £26billion with e-commerce accounting for almost 90% of its business-to-consumer market.

Top 10 countries for e-commerce potential, based on infrastructure, regulatory issues and retail-specific variables. (AT Kearney’s 2012 E-Commerce Index)

  1. China – by 2014 will be worth around £147 billion
  2. Brazil – set to increase by 26% or more annually (Cisco Systems)
  3. Russia – set to increase by 26% or more annually (Cisco Systems)
  4. Chile
  5. Mexico
  6. United Arab Emirates
  7. Malaysia
  8. Uruguay
  9. Turkey
  10. Oman

The United States, UK and Japan are expected to command more than 53% of e-commerce sales by 2015.

Look out for underdog – they may surprise you

Countries with relatively low internet penetration like Egypt, Indonesia, Vietnam, South Africa and India are still worth watching with interest as they have huge potential for growth.

However there are also opportunities in countries where the internet is more established, such as Japan. With 70% of users shopping online in the market, there’s potential for significant growth with greater expenditure per person.

How can businesses take advantage of e-commerce markets?

In order to take a market share of these substantial e-commerce sales, your business needs to be able to communicate effectively with potential customers, and in their native languages. (internal link to blogs)

Offering your website in other languages: where to start?

Did you know: It takes 12 languages to reach 80% of the total online population

Website translation is now more important than ever for reaching out to consumers. While it’s been estimated that a company’s website would have to be available in 12 languages in order to reach 80% of the total online population, by 2020 this figure is expected to have risen to 20 languages.

This does not, of course, mean that you should immediately start translating your company website into 20 languages! The choice of language(s) into which to translate your website will be based on solid market research and a clear understanding of where the opportunities lie.

You’ve probably guessed by now that we’re incredibly enthusiastic about all things languages! So if you have a question about setting up your website in other languages or would like to know more about us, please get in touch on or call us on + 44 (0) 1926 335 681.

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