Webinar: The Global Influencer Effect

Posted: 14 Dec 2023

How Influencer Marketing and Localisation can grow B2B brands in a people and purpose-first economy

Over the last decade, large followings, and the ability to capture new audiences have seen Social Media Influencers take the advertising world by storm.

Brands big and small are reaping the benefits of influencer partnerships, and with the number of worldwide social media users set to hit 4.9 billion by the end of this year, it’s easy to see why!

And while partnering with a bona fide social media influencer can be a major boost for global brands and creative agencies, finding the right one is not without its difficulties – especially when it comes to working with influencers from outside a business’s country of origin.

We were joined again by award-winning, talent-led marketing agency Gleam Solutions, part of Dentsu Creative, to hear how influencers can help diversify routes to market and how a stringent vetting process helps protect brand reputation and produces the quality content required to build trust, instil emotion and drive sales.

Watch this session to learn about:

  • the ROI and impact of international influencer marketing
  • the success of SMEs that embrace language capabilities versus those that don’t
  • vetting potential influencers as an essential part of the recruitment process
  • ensuring content is culturally sensitive and avoids cultural appropriation
  • our work with clients to vet international talent and monitor material
  • the digital vs human debate and the role of AI in international marketing