Tap into the largest online community in Europe and reap financial rewards with a Russian website
Following on from our successful Economic Powerhouses series, we’re now looking at how current digital trends are sparking a worldwide ecommerce boom. The popularity of buying on-line is at an all-time high, and businesses must now adapt and develop new methods to maximise the opportunities. As a global channel bursting with potential, when it comes to targeting customers overseas through your website, language shouldn’t be a barrier.
We’ll reveal the latest internet trends in the Russian market and discover why translating your website into Russian could increase your chance of winning new business fourfold.
Key digital trends in the Russian market
- Largest online community in Europe (70 million users)
- Roughly 65% go online at least once a day
- 90 million Russians will be online by the end of 2013
- Russian is the fastest growing language on-line alongside Arabic
Rethink your SEO efforts when reaching out to Russia
In Russia, Google is dwarfed by local search engine, Yandex, a major player and the only comprehensive, global search engine other than Google and Bing. Yandex has a 60% market share in Russia, with 19 million users every day and 47.1 million unique visitors each month.
Get in ‘vKontakte’ with Russia’s social media super-fans
Russians are reportedly ‘the most avid social media junkies in the world’. 82% of online users have their own social network account, and popular site vKontakte is the second most frequently visited website in Russia with 43 million active daily users. Promoting your product on this network is a must in order to engage with a massive online audience.
Reap financial rewards from a rising e-commerce sector
Russia’s online shopping market continues to grow by 16% annually as more businesses and individuals become comfortable with buying online. With e-commerce sales set to double in the next 3 years, the time is right for UK businesses to establish an early competitive advantage in a fast growing online market.
Why are the Russians 4 x more likely to buy from your website?
Effective communication online is paramount and research shows that internet users are 4x more likely to purchase from a website in their own language (Forrester Research). Targeting the booming Russian market with a fully localised website may be just the spark your global expansion plans need.
Translation is more than just words
Website translation involves not only adapting your existing website to suit a new language, but also taking local cultures and values into consideration to ensure that your messages are conveyed appropriately. You’ll also need to consider translating and localising your keywords for search engine optimisation (SEO) purposes, and determining the most effective terms for your target market requires a degree of cultural research.
Quite a task indeed, but Comtec is here to support you every step of the way. Click here to download our comprehensive guide to website translation and check out our top tips to see how we can make the website localisation process go even smoother!
If you have any further questions on our Russian website translation services, or would like a free translation quote, please contact a member of our team on + 44 (0) 1926 335 681 or email email@example.com.