Why use a creative check service?
International marketing teams typically think about words a lot, while image use is a less obvious candidate for localisation.
To maximise efficiency, brands often use a single image and change the text for each market or locale, but as the old adage goes, a picture paints a thousand words, and localising image selection can be the secret sauce to a successful campaign. It can help you look and feel more natural, boosting brand credibility and authenticity.
We can help you get images right for:
- Training material
- Brand campaigns
- Multimedia campaigns
- Email campaigns
- Social media
- Internal comms
- Product launches
The creative check process
Use our in-house creative experts to get a quick read on the suitability of an image for use in a campaign or piece of content. You’ll receive an in-depth report offering feedback and advice, and an overall traffic light score.
If needed, we’ll also make suggestions on different images to try, to make sure your creative packs a punch.