Last month, I went back to Aston University. The place I graduated from 12 years ago. Much has changed on campus; high rise tower blocks have been demolished and replaced by smart new student accommodation. The campus landscape looks remarkably different. But the feeling of the place is just the same. And for me thatRead more »
Our Translation Blog
Welcome to the Comtec Blog
Looking for insights on language and culture when doing business in key overseas markets? How about expert advice on launching your brand overseas or insider tips on how to approach every kind of translation project imaginable?
We keep you up to date on all this and more right here in our language, culture and business blog.
When it comes to translating documents and marketing assets for international markets, it’s not just a question of translating text word for word. In fact, translating text literally can land your brand in hot water as the examples in this post on translation blunders clearly demonstrate! For a successful translation and localisation project we needRead more »
Occasionally people ask us whether it’s best to outsource your professional translation requirements to a UK translation agency, or find a local provider in the target market. Naturally as a UK provider we are slightly biased! But I think it’s a good question to ask, and a good opportunity to explore the benefits of aRead more »
Whether you are organising an international event or attending one as an exhibitor or delegate, you will want to maximise your opportunities for doing business. Not surprisingly, a key consideration has to be how you will communicate with prospects, customers, suppliers and other connections during the event. In this post I will explore the variousRead more »
Whether you’re looking to trade with our neighbours in Europe, or do business further afield, it pays to think about how you will communicate with new markets. There are a whole host of people and organisations you will come in contact with when venturing into international markets, and language can be an enabler, or aRead more »