Developing a global brand narrative with local appeal
What is the best way to develop a global marketing strategy that preserves the brand narrative but works effectively in different markets? Read this post for our insights.
Read more »
Our Translation Blog
Welcome to the Comtec Blog
Looking for insights on language and culture when doing business in key overseas markets? How about expert advice on launching your brand overseas or insider tips on how to approach every kind of translation project imaginable?
We keep you up to date on all this and more right here in our language, culture and business blog.
5 global marketing trends to watch out for in 2019
In this post we explore 5 important global marketing trends and how processes such as translation and localisation can help your brand maximise these opportunities.
Read more »
Why localisation is the key to engaging and training younger employees
If your multinational company wants to recruit and retain the younger generations, training and learning & development opportunities are very attractive. Here we explore trends in training and the importance of localising content for multinational employees.
Read more »
Selecting and onboarding a translation partner
Learn how to select and on board a translation service provider! Here we share advice from one of our clients about the processes they’ve used to identify the right translation partner for their businesses; and successfully on board the translation team.
Read more »
Getting ready for international tradeshows
Are you planning to exhibit at an international tradeshow in the next 12 months? If so, read our blog post that shares what you need to do to communicate with international customers and how to prepare for the event.
Read more »
Global marketing: the role of local market reviewers
Here’s why a local market review team is an important part of any global marketing strategy. Learn more about what they do, and how to build an effective review team here.
Read more »
Safety first! Health & Safety translations for global manufacturing
How can you ensure health & safety material is translated accurately and complies with relevant laws and regulations in each target market? Here we outline the quality control steps that will help you to put safety first.
Read more »
UK exports up 7.4%, and so are translations!
There was positive news for UK exports when the ONS shared new figures on trade last month. Demand for translation services is also keeping pace with national trends. Find out how our clients are driving exports here.
Read more »
Technical translations: top tips for finding the right provider
If you’re responsible for managing technical translations in your company this article can help. Here we outline the processes needed to deliver accurate, consistent and affordable translations.
Read more »
West Midlands – shifting up a gear with high demand for technical translations
Early this month the Comtec team attended Automechanika 2018 at Birmingham NEC. Here Joanna Mos shares her thoughts on the automotive industry in the West Midlands and demand for technical translations.
Read more »