When your business becomes a global concern, the way you look after your international customers is an important factor in your success. In your target market you’ll be competing with other exporters and domestic competitors, so it’s not enough just to translate and localise product marketing content to reach new customers: you also need toRead more »
Our Translation Blog
Welcome to the Comtec Blog
Looking for insights on language and culture when doing business in key overseas markets? How about expert advice on launching your brand overseas or insider tips on how to approach every kind of translation project imaginable?
We keep you up to date on all this and more right here in our language, culture and business blog.
It seems that, despite what is sometimes inferred in the news, the Manufacturing industry is actually enjoying a period of growth. Research by the London Stock Exchange Group has found that one in six manufacturers has re-shored activities to the UK and the industry is gearing up for the ‘Fourth Industrial Revolution’, based on theRead more »
Fashion retail is a fast-paced vertical with new lines being added every minute that need to be available to purchase almost instantaneously. If you’re a retailer or brand that operates internationally, instantaneous means getting product details translated super-fast too. But super-fast translations also need to be super-effective. Customers are not only buying an item ofRead more »
At the end of April, we had the pleasure of exhibiting at Med-Tech Innovation 2017. It was an excellent event with knowledgeable and entertaining keynote speakers and visitors attending, not just from the UK and Ireland, but from as far afield as the USA and Thailand. From the conversations we had with delegates, it definitelyRead more »
A Bristol based manufacturer of tools and care products for the motorcycle industry is reaping the reward of its aggressive export drive, with international sales now representing 50% of its business. Tru Tension, which launched in 2015 across the UK, America and Australia, quickly moved to expand its international reach. With the support of ComtecRead more »