Gaining Customer Loyalty

Last month, I went back to Aston University. The place I graduated from 12 years ago. Much has changed on campus; high rise tower blocks have been demolished and replaced by smart new student accommodation. The campus landscape looks remarkably different. But the feeling of the place is just the same. And for me that

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The key to translating brand values across global marketing assets

When it comes to translating documents and marketing assets for international markets, it’s not just a question of translating text word for word. In fact, translating text literally can land your brand in hot water as the examples in this post on translation blunders clearly demonstrate! For a successful translation and localisation project we need

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