If you want to grow your brand in China, rip up your global marketing strategy!

A recent report in the Harvard Business Review provides essential reading for global marketers who have China in their sights. Author, Kimberly A Whitler, an academic studying corporate marketing, explains how Western marketing principles are not universal when it comes to brand marketing in China. Here I share the key takeaways from Whitler’s report and

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Eurovision 2019: what were they singing about?

Many of this year’s Eurovision Song Contest entries were sung in the singer’s native language. Here we translate the titles and key messages, so you can know what they were all about in English!

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