Jingle all the way: A Marketer’s guide to Christmas around the globe

Posted: 8 Dec 2023

‘Tis the season for marketers to deck the halls and plan those jolly campaigns! But wait, hold onto your Santa hats — did you know that Christmas isn’t a one-size-fits-all celebration? Get ready to sleigh your marketing game by exploring the different ways Christmas is celebrated around the globe.

A handy resource for Marketers

We’ve pulled together this nifty infographic to remind us that Christmas isn’t just a date in the calendar; it’s as rich and diverse as culture itself. But speaking of dates, they certainly DO matter when it comes to getting your marketing spot on time!

And if you think it’s all about Santa delivering presents on the 25th of December… Well, you’d only be partially right. In fact, Christmas is only celebrated by 45% of the globe, and as you’ll see from the graphic, even for those observing Christmas the dates and names of Santa are different from country to country.

By weaving these global tales into your campaigns, you’ll strike an emotional chord that transcends boundaries.

Let’s take a look at how this holiday is celebrated around the world, so that you can sound like a native in any language.

Downloadable Infographic

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Why it pays to localise

For any international brand, or an organisation with a diverse workforce, it’s important to be mindful of local traditions and customs. Imagine infusing the warmth of Spanish Three Kings, or the allure of German Christmas markets into your messaging. It’s the secret sauce for captivating your diverse audience.

What’s more, learning about these traditions isn’t merely educational; it’s profitable. It opens doors to untapped markets, fosters inclusive connections, and shows respect and commitment to your audience. Research shows that SME enterprises which invest in localisation are 30% more successful in terms of export sales than those who don’t.

In today’s interconnected world, celebrating diversity isn’t just a checkbox; it’s a goldmine for creativity and relevance.

Looking for a partner who gets it?

We have a network of over 4,000 linguists covering 250 languages, and more than 40 years experience of getting it right.

No matter the nature of your campaign, or the audience, by working with us right from the planning stage you can be sure you’re taking the first step toward successful international growth.

Our global marketing experts understand culture as much as words. From advising on image use to coming up with clever word plays, our team has their finger on the pulse when it comes to your target market. We can help you plan a campaign or message that’ll turbo-charge your global brand communications.

Get in touch today to see how we can help your brand shine brighter.