Cultural strategy and insights

For anyone in marketing, L&D and internal communications, reaching new markets and communicating with new audiences is crucial, but also fraught with cultural complexity. Our experts provide invaluable insights to inform the development of global strategy and plans—meaning less issues, more impact.

Cultural Strategy and Insights

Cultural and linguistic audits

Whether you’re a marketing manager wanting to know if your campaign will land well in another location, or an L&D manager that needs to adapt materials across regions, cultural and linguistic audits help you get there.

Cultural and Linguistic Audits

Cultural awareness training

Whether you’re entering a new market, working as part of a global virtual team or collaborating with international colleagues – by undertaking cultural awareness workshops, your global employees can communicate better and avoid the pitfalls of cultural blunders.

Cultural Awareness Training

Brand name analysis

The name of your product, brand or service is the first thing that any customer will see; it’s so important to get it right.

Brand Name Analysis


How do you make sure slogans stay memorable, jokes still get a laugh and campaigns wow when they’re translated?