Overview
Achilles manages supply chain risk and performance, connecting suppliers with major buyer organisations across eleven global industry sectors. A rebrand meant its website had to move to a new platform and launch in several languages at once, without losing pace or quality.
Achilles came to us with three months to complete web development, copywriting, and localisation.
The first rollout needed Spanish, Norwegian and Portuguese, with more markets to follow, and every version had to carry the new brand accurately and on time.
Solution
With three months on the clock, our job was to localise the whole site accurately, hold the new brand steady across six languages, and launch without missing the deadline.
- One brand in 6 new languages
We refined the tone of voice for every market, keeping each version consistent with Achilles’ new identity. That consistency is what lifted engagement across the site, from page views to time spent on the page.
- WordPress integration
We set up a streamlined workflow through WPML in WordPress, so multilingual content is quick to manage and cheap to run. It made launch faster and left Achilles able to update content easily as new markets came on.
- Local co-ordination
We worked directly with Achilles’ digital marketing team and local stakeholders to get each market right. That local accuracy is what kept visitors on the site, cutting the bounce rates and boosting engagement.